Toshiba's launching a new model of high performance SDHC memory cards that the company says has the "world's fastest transfer rates." The new line of cards will be shipped under a new brand name, Exceria, which Toshiba explains as a combination of "excellent" and "experience."
The new memory cards will be SD Memory Card Standard Ver.3.0 UHS-I compliant. The minimum recording speed is compliant with UHS speed class 1 and SD speed class 10. The new products will be launched in three series, EXCERIA Type 1, Type 2 and Type HD - each offering three versions with different capacities.
The Type 1 series integrates new controllers that realize the world's fastest data transfers, with a maximum read speed of 95 megabytes (MB)/sec and a write speed of 90MB/sec. Type 2 series products offer a maximum read speed of 95MB/sec and a write speed of 60MB/sec, while Type HD products have a maximum read speed of 90MB/sec and a write speed of 30MB/sec.
The Exceria Type 1 cards come in 8GB, 16GB, and 32GB and will be available in July of this year; the Exceria Type 2 cards will come in 16GB, 32GB, and 64GB and will be available in August. The Exceria HD will also be available in 8GB, 16GB, and 32GB and will be available in May.
As SD cards have emerged as a popular choice for data storage for digital equipment, largely in photography and video. The high speed of the Exercia cards will be most useful to photographers who typically or prefer to shoot in continuous shooting modes. The smaller size, when compared to CompactFlash cards, are better suited for the portability of today's digital equipment as well as matching the quality that the equipment is capable of producing.