Google CEO Eric Schmidt while appearing on Fox Business made some interesting comments about Google's emergence as a huge Microsoft-like business power. I thought most interesting was Schmidt's statement about Google becoming like Microsoft, "Hopefully, we won't repeat the mistakes that Microsot made ten years ago that ultimately led to all these things that happened with them".
Schmidt elaborated:
I probably don't have to tell you that many businesses are still struggling with the concept of using social media. Many simply can't find a good reason to use it at all, and many more find themselves using it but struggling to validate that use. They can't find the ROI. They feel that too much time is being wasted. Basically, they're just using social networks because they feel like they're supposed to. They just want to keep up.
Last night on "30 Rock," Alec Baldwin's character got lost within New York's subway system, and due to being covered in bedbugs, received no help from his fellow passengers. But if the same thing happened to him (or a non-fictional person) today, Google Maps could have come to the rescue.
There have been many articles written about why to use Twitter, and we've certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter's place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.
With Thanksgiving just a few weeks' away consumers are already starting to search for deals online.
Over the last seven days fifty percent of the top "Black Friday" related search terms include ads, sales and deals, according to Google Insights for Search.
On September 15th, Mark Zuckerberg announced that Facebook "now serves 300 million people across the world." It seems the site's growth hadn't exactly come to a stop, either, as about a month and a half later, stats indicate the number of users has risen to at least 325 million.
Consumers are more willing to engage with and buy from brands on social networking sites, according to a new study by Performics and ROI Research.
The study found thirty-four percent of respondents who have used a search engine to find information on a product/brand after seeing an advertisement on a social networking site. In addition, thirty percent have learned about a new product, service or brand from a social networking site.
Despite all the gains other companies (Google, Facebook) have made, it's still Microsoft's world, according to new statistics from comScore. comScore found that, in terms of time spent on sites, the Redmond-based corporation continues to maintain a huge lead over its competitors.
Google has launched a new product that online retailers may find incredibly useful for improving the product search on their site, and potentially increasing sales and reducing bounce rates. It's called simply Google Commerce Search. Think Google Site Search, specifically tailored to e-commerce and product sites. Google couldn't have timed such a release any better with the holiday shopping season arriving.
eBay said Friday that the investor group led by Silver Lake has reached a settlement agreement with Joltid Limited and Joost N.V. that gives Skype ownership over all software licensed from Joltid and ends all litigation against the investor group and eBay at the closing of the acquisition.
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