WebProNews

Is Retargeting the Most Under-Utilized Marketing Strategy?

Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) have shared some interesting findings from a survey about online ad technology. The two organizations found that there is a lot of untapped opportunity for retargeting in online advertising.

YouTube Most Popular Video Site In France

France saw widespread growth in online video viewing during the past year, as audience size and video engagement both increased significantly, according to a new report from comScore. The number of online video viewers in France increased 36 percent to 34.6 million, while the number videos viewed grew 141 percent to 5.4 billion. The average time spent viewing videos online nearly doubled to 11.7 hours per viewer in September.

The Definitions That People Didn't Know in 2009

It's that time of year when all of the search engines are releasing their lists of top searches. Dictionary.com may not get the traffic of a Google, or even an Ask, which is owned by the same company, but its list provides a different perspective to the picture of what people are searching for.

Google Year-End Zeitgeist Published

Although 2009's still one month short of being over, Google followed Bing and Yahoo this morning by identifying the year's major search trends.  Perhaps unsurprisingly, "Michael Jackson" was one of the most common terms, and interest in the 2008 Olympics waned.

Yahoo Releases Top Searches Of 2009

Yahoo has released its top 10 overall searches for 2009, based on billions of queries over the past year. Michael Jackson garnered the most searches of 2009, after his death in June of a drug overdose. Jackson bumped Britney Spears from the top position where she had dominated for the past four years.  Spears still made it into the top 10 landing in the fifth spot on the year.

Making Money with Content By Covering More Ground

Those new to blogging or article writing have often been told to focus on one very niche topic. One narrow vertical. That has commonly been considered the way to gain credibility, readers, links, and ultimately traffic, which assuming the blog/site itself isn't your primary source of income, could lead to sales of your products/services. But is keeping it narrow really the best way to go?

Google Puts Black Friday Searches Up 20 Percent

People may or may not have mobbed stores this Black Friday - your humble author hid inside and didn't watch any live TV - but they definitely spent some time at their keyboards.  Google has stated that searches for "Black Friday" increased by more than 20 percent on a year-over-year basis. That's actually a sort of low number, too, at least among the group of them that Google tossed out.

AOL to Get Horizontal with Algorithm-Based Content

AOL is re-launching as a whole new entity. Last week, the company unveiled its new logo for its new brand identity post-Time Warner. According to the Wall Street Journal, AOL is reinventing more than just its logo, however,

Baidu Readying Mobile App

All sorts of corporations and individuals have agreed that the mobile market is key in China; many more people can afford Internet-enabled phones than PCs.  Baidu may be onto something, then, as it intends to have an app loaded onto phones before they're made available for sale.

Facebook Tests "Many" New Design Changes

Reports and screenshots have surfaced indicating possible further design changes to the Facebook home page. These changes would include an altered header with drop-down menus for things like chat, messages, and notifications (Via SAI).