WebProNews

Microsoft has entered into a partnership with advertising start-up OpenX, focused on promoting each other's products to their respective customer base.

Under the terms of the multiyear agreement, OpenX will expand its distribution of its technology for delivering ads on websites. In addition, OpenX will promote Microsoft's Content Ads monetization products.

Microsoft will have a major distribution channel for its monetization products via OpenX's community of more than 150,000 websites that serve more than 300 billion ads per month. OpenX will gain access to a new base of potential customers through referrals from Microsoft. Terms of the deal were not disclosed.

"We're pleased to build on the foundation we laid last year, and we're especially pleased that Microsoft has selected OpenX as a technology partner," said Tim Cadogan, chief executive officer, OpenX.

"We think our product suite is particularly well-suited to helping grow the businesses of those new publishers Microsoft will refer to us. Similarly, we think that Content Ads will provide an additional and important monetization option for existing OpenX publishers, while helping them increase their advertising revenue."

 The Content Ads part of the agreement comes after a successful trial Microsoft and Open X began in August 2008, during which OpenX provided invitations to its publishers to test the product.
 

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