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Retailer Target has partnered with digital publishing company Zinio to offer a wide selection of magazines online.
The online newsstand offers single issue, subscription and archived issues at discounted prices. Target says the move complements the e-reading devices it sells online and in its stores.
"We are excited to partner with Zinio to offer our guests the unique ability to access digital publications," said Steve Eastman, President, Target.com.
Target's co-branded digital newsstand includes titles such as Elle, Parenting Early Years, Popular Science, Esquire, and Woman's Day.
The magazines have the look and feel of the print versions they are replacing. Zinio and Target will share the revenue they receive from each sale.
Zinio told Reuters that it would be "happy to see 1,000 or more new subscriptions (a month)" in the first year of the Target partnership. Zinio receives about 60 percent of its revenue from archival or current issue sales, and about 40 percent from subscriptions.
"Interest in buying and reading publications digitally is exploding," said Rich Maggiotto, President & CEO, Zinio.
"Target.com's reputation for being a 'one-stop shop' for entertainment needs now includes the most popular digital publications. We look forward to working with Target to grow this partnership."
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