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Nielsen released its latest findings on online video usage in the United States today. The firm found that time spent viewing online video is up 25% per viewer, year-over-year. In addition, they found that total streams were also up 25%.

The Nielsen Company reported overall online video usage and top online brands ranked by video streams for the month of September. Here are a couple of charts documenting their findings:

To get this information, Nielsen Online's VideoCensus combines panel and census research methodologies to provide what it perceives to be an accurate count of viewing activity and engagement. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the web.

Unique viewers are classified as people who viewed full episodes, parts of an episode, or a program clip during the month. VideoCensus measurement does not include video advertising.

Nielsen has made some changes to its VideoCensus service in the last few months. This includes a panel that is 8 times larger, and what it says is more granular reporting and improved accuracy and “representativeness”.