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9 commentsFriday, October 9, 2009

Hitwise: Facebook's Social Market Share Up 194 Percent

Time spent on the site still rising, too

More stats regarding Facebook's astonishing growth rate were released today.  Hitwise puts the social network's market share of U.S. Internet visits up on a month-over-month basis, way up on a year-over-year basis, and it made significant gains in the "time spent" category, too.

Let's first look at the market share data.  Hitwise created a custom category of social networking sites, and within it, Facebook's market share was 58.59 percent in September of this year.  That puts it up by a fair amount over its standing of 55.15 percent in August.

Then, moving further back in time, the 19.94 percent share it controlled in September of 2008 is just tiny by comparison.  Indeed, Facebook pulled off a 194 percent year-over-year increase.

As for the number of minutes Facebook users are spending on the site, Hitwise found that it increased by 23 percent since the same time last year, which is impressive, too.

Meanwhile, Twitter and MySpace weren't nearly so lucky.  Twitter's market share has skyrocketed by 1,170 percent year-over-year, but the time spent figure has decreased by a whopping 56 percent.  And MySpace lost ground in both categories, by 55 percent and 12 percent, respectively.

About the author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

Facebook's Social Market Share Up Because Of Applications

What Twitter and Myspace lack are those applications in Facebook. Games application like Mafia Wars, Vampire Wars, Farmville, Barn Buddy and the newest Cafe World are just samples.

These games are so addicting that takes a lot of user's time. I know people who spend hours playing which is the main reason for the increase in market share and the time spent on Facebook.

If competitors would like to match, they should create similar applications to lengthen users time on the site.

That's great...

I mainly use FaceBook to socially market my safety and security web site and raise awareness for it's products so this is great news. Thanks, Doug.

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