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5 commentsFriday, September 25, 2009

Twitter Traffic Slows as Money Increases

Hitwise Looks at Slowing Traffic Growth

You might say Twitter is "in the money." As WebProNews previously reported, Twitter has been raising funds at a $1 billion valuation. Twitter CEO Evan Williams wrote on the Twitter Blog today:

There's a lot of talk today about our financing. Yesterday we closed a significant round of funding with a group of investment firms that we're excited to publicly thank: Insight Venture Partners, T. Rowe Price, Institutional Venture Partners, Spark Capital, Benchmark Capital, and Morgan Stanley.

It was important to us that we find investment partners who share our vision for building a company of enduring value. Twitter's journey has just begun and we are committed to building the best product, technology, and company possible. I'm proud of the team we've built so far and I'm confident in the future we'll build together.


Internet research firm Hitwise Intelligence has taken a look at Twitter traffic, to see if the visitors match the hype.

Twitter - Marketshare of Visits

While the graph above doesn't count Twitter use via mobile devices and third-party app (which certainly account for a lot of Twitter's use), Hitwise notes that visits to Twitter.com should still show some correlation to new use adoption.

Hitwise also tracked the number of searches on Twitter (below). Both visits and searches at Twitter.com hit what Hitwise refers to as a "resistance point" in April.

Twitter - Search Volume

Finally, Hitwise looks at reports for Twitter's top traffic sources, comparing April to last week. The charts reveal a significant drop between the two.

Upstream Websites

Upstream Websites

It's hard to really put Twitter use into perspective without some kind of stats that reflect mobile and third-party app use. The slowing traffic growth is interesting though. It's hard to believe that it is occurring, considering that you can't turn on the television or radio without hearing about some new celebrity discovering Twitter. Perhaps Pee Wee Herman will inject some good traffic for this month's numbers.

About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Twitter: @CCrum237

This post have especially

This post have especially stood out to me purely because I have also noticed this about twitter that traffic is slowing as money increases, very good point that you have made as many wont have noticed that

Falling Behind

I tend to think Twitter is falling behind Facebook as it is no as popular with woman and non-business owners. They should use their new funds to add features to monetize the site.

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