WebProNews

Benjamin Edelman, who is an assistant professor at the Harvard Business School and a member of the Massachusetts Bar, wants to change how Google and some other big companies do business.  This morning, Edelman proposed a bill of rights for online advertisers.

The first concept he put forward was "an advertiser's right to know where its ads are shown."  Next, there was "an advertiser's right to meaningful, itemized billing" and, with a nod to data portability, "an advertiser's right to use its data as it sees fit."

The fourth issue Edelman focused on "an advertiser's rights to enjoy the fruits of its advertising campaign."  Here, he objected to the idea that many ads tied to a category may be shown after a single company's ad is clicked.

Finally (there were just five points, not the more traditional ten), Edelman pushed for "an advertiser's right to resolve disputes fairly and transparently."

Google was often singled out as Edelman made his way through these proposals and explained different problems.  If Edelman's bill of rights for online advertisers gains any traction, the search giant is likely to bear the brunt of the publicity storm.