About nine days ago, Hulu's CEO talked about making the site the main destination for password-protected content. Today, there's a sign that those words were much more than idle chatter, as a report has indicated Hulu's already working on a subscription service.
Dan Rayburn, who's an executive at StreamingMedia.com and an analyst for Frost & Sullivan, wrote, "[S]ources I have spoken to have confirmed for me that Hulu is already beta testing a subscription based video service internally and is working out all of the technical details for the offering."
Interesting, right? Unless Hulu's engineers have run out of other stuff to do, this seems like an indicator that Hulu will almost definitely put some content behind a pay wall at some point. Hulu doesn't have the spaghetti-flinging approach to product development of, say, Google, after all.
Still, Rayburn indicated that Hulu users don't need to go on get-it-while-you-can binges just yet. "[I]t does not sound like the service will coming to the market anytime this year," he wrote, and later added, "[T]he real challenging piece of the offering would be the business terms with content owners."
So for the time being, at least, it looks like little will change except for the workload of Hulu's engineers.
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