WebProNews

Microsoft is working on a new feature for Bing called "Bing and Ping." This is a means to share your search results with friends. Bing's "decision engine" nature provides plenty of content that users may actually want to share. Nicholas Kerr of the Bing Team explains:

Let’s break this down with an example: say you use Bing’s Instant Answers feature to check the score of the game, and you notice that your buddy’s favorite team has just been beaten pretty handily. Say you want to "delicately" remind him of their less-than-stellar moves with the ball. Bing & Ping lets you share this NFL instant answer through various places, like Facebook, Twitter, or even email in as few as two clicks.  Reminding someone that their team has no defense has never been easier (in spite of the screenshot below, we of course aren’t talking about our beloved Seahawks).

He gives a few more examples, like sharing a plumber recommendation, local movie times or a flight status. The messages associated with the "Bing and Ping" feature appear to be tailored to the nature of the result. Notice in the screenshot above that it says "Invite your friends to see a game with you!"

In the below example of a flight status result, it says "Going there? Tell your friends you're coming their way!"

Users who wish to preview the new feature can do so by becoming a fan of Bing on Facebook. They are sending out invitations to fans.