WebProNews

In mid-August, Experience Project launched TwitCause, a Twitter-based social cause program, which featured the V Foundation cancer charity. Since its launch, it has gained 30,000 followers (and climbing).

"TwitCause is designed to raise awareness and drive donations for social causes or charities by urging followers to re-tweet the particular cause or campaign," a representative for Experience Project tells WebProNews. "Followers tweet to show their support and encourage fundraising – all in a viral manner."

In just seven days, TwitCause was able to generate:

-  Over 5 million impressions

-  1,500 supporting tweets

- Assisted in raising an additional $24k in fundraising

"Experience Project’s TwitCause has been extremely instrumental at helping drive supporters to our organization’s homepage resulting in both increased awareness for our cancer research efforts and financial support,” said Julie Constantin, board of directors, The V Foundation. "We are extremely encouraged to see that popular social networking sites like Twitter are rapidly evolving into an avenue for cause related efforts."

TwitCause is a good example of how companies are utilizing the power of social networking to build brand awareness and deliver actionable support for social causes/charities. According to a recent Forrester Research report, 95% business decision makers worldwide use social networks to some extent.

Experience Project plans on expanding work with large brands and corporations who wish to show support by matching tweets with monetary donations.