WebProNews

CBS Interactive and Sports Illustrated have entered into a content sharing agreement focused on high school sports, which will include print and online elements.

CBS'high school sports site, MaxPreps.com will be featured on SI.com's high school section and it will also be integrated with Sports Illustrated Faces in the Crowd section in both print and online. In addition Sports Illustrated writers, including David Feherty and Seth Davis, will be syndicated on CBSSports.com

Jason Kint

CBSSPorts.com will feature direct links on its site to SI.com writers, including Peter King and Tom Verducci. SI.com will promote live sports video on CBSSports.com such as SEC Live and Fantasy Football today.

"We're thrilled to be partnering with Sports Illustrated for a deal that truly highlights the strengths of two very powerful brands in sports media," said Jason Kint, Senior Vice President and General Manager, CBSSports.com.

"The increased exposure for MaxPreps.com through its association with Faces in the Crowd, as well as the content sharing with Sports Illustrated writers on CBSSports.com, should truly be a winning combination for both sides."

MaxPreps is the fastest growing high school sports site on the Internet with a 120 percent increase in visitors in the past year, according to comScore.