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Study: Twitter At Least 40 Percent Pointless

Site may be dominated by "babble"

52 comments Wednesday, August 26, 2009

People who believe that Twitter's useful and important are not going to be pleased with the results of a new study.  Pear Analytics tried to categorize 2,000 tweets, and found that 40.55 percent of them fell into the "pointless babble" bucket.

Let's start with the setup: working from Monday to Friday during the day, Pear captured 2,000 tweets over the course of two weeks.  Next, it established the categories "news," "spam," "self-promotion," "pass-along value" (tweets including the term "RT"), "conversational" (questions, polls, and back-and-forth exchanges), "and pointless babble" (with "I am eating a sandwich now" given as an example).

According to Pear, 3.60 percent of its 2,000 tweets qualified as news.  About 5.85 were of a self-promotional nature, and about 8.70 percent were significant enough to be passed along.  Plus, 37.55 percent of the tweets were part of a conversation.

Then we arrive at the less productive stuff.  Pear found that 3.75 percent of the tweets were spam, and although that isn't bad, a full 40.55 qualified as pointless babble.

But Twitter supporters can hinge an argument on at least one point.  Towards the end of its report, Pear Analytics chose to promote Philtro, a sort of Twitter filter that it's testing.  So you might not be out of line to raise questions about ulterior motives.

News Tags: Twitter, Pear Analytics
About the author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

Where Twitter babble comes from

The 40% doesn't surprise me except that I thought it might be higher.

I have a couple of Twitter accounts and always check out those who follow me. What I've found are some who primarily send spam, some send nothing but babble and spam and a few actually send useful info, interact occassionally and send just enough babble to make following them seem personal.

Thanks

Thank you for dropping in and clarifying, Ryan. Although your disclosure may come as a disappointment to Twitter fans looking for an "out"!

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