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1 commentWednesday, July 29, 2009
By Chris Crum
The Federal Trade Commission has recently taken an interest in regulation of blogs when it comes to bloggers receiving products and writing about them. A lot of discussion has taken place about what it means to blog responsibly.
The Responsibility Project from Liberty Mutual partipated in the recent BlogHer conference, and has put together a nice little gallery of videos in which bloggers talk about the subject. A few samples are below:
Regarding the whole sponsored posts thing, Liberty Mutual cites the following statistics:
- 98 percent of surveyed bloggers believe it is acceptable to receive a free product
- A majority of bloggers mentioned transparency, disclosure and honesty as key caveats to receiving free product and writing sponsored posts
- 84 percent said honesty is a key trait of a responsible blogger, followed by transparency (66 percent) and reliable sources (56 percent)
There are quite a few more videos like the ones above at the Responsibility Project site. It's nice to see an array of different responses to the subject.
What do you think being a responsible blogger means? Tell us.
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Responsible Blogger
I think it's a great 'symbiotic' business relationship of which should be supported for both parties. Promotion of products that is good for the public is a benefit. Promotion of products that are questionable, well, I wouldn't approve or recommend nor believe should get any major PR no matter how much $$ paid or quaity keywords. Just my thoughts.