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8 commentsTuesday, July 28, 2009

Tweet Lawsuit: Horizon Realty Issues A Statement

Apologizes for "tongue in cheek comments"

Just before lunch today, we told you about the Chicago based realty company who had filed a lawsuit against a former tenant for $50,000. News of the lawsuit spread quickly around the Internet, but when Horizon's Jeffrey Michael was quoted saying, "We're a sue first, ask questions later kind of an organization" things reached a boiling point on Twitter.

Did Horizon Realty caused a PR nightmare for themselves? Tell us.

The term "Horizon Realty" shot up Twitters trending topics list as Twitterers spread word about Mr. Jeffrey's questionable quote. To help curb further damage to his companies reputation the following statement was released: 

The statement is quick to apologize for the "tongue in cheek" quote, but then begins telling their side of the story. Do you think this statement will cause further harm to Horizon Realty's name?

About the author:
Jeremy Muncy has been a part of the WebProNews team and the iEntry Network since 2003. Follow him on Twitter @jmuncy.

"A Boy named Sue"

The twitter fiasco sheds light on the importance of qualifying your staments online. By this I mean that when one writes or twitters something, it is a wise to preface a potential loaded statement with

I don't know, but it is my opinion that...

or

Somehow, I feel or think that

...or other statements of opinion.

While the twitterer neglected that golden rule of stating opinion instead of fact Jeffrey ( who I suggest may be affectionately called "a boy named Sue") Michael also appeared to put his foot in his mouth by stating that, to paraphrase, "We are a sue first, ask questions later kind of organization".

That almost sounds to me like the democratic lawmaker who said the health bill has too many pages to read but he will sign it anyway.

Anyway, the moral of the story is she may have stayed out of trouble had she just put a few more words declaring her opinion. I dunno, Ithink so, it is my personal opinion and the like can't hurt and may save a lot of grief in the long run.

Fixing their image?

I would disagree. I don't think the letter response is well-written at all. The dates of events are not chronological and that's potentially misleading. They stated she sued them for mold damage BEFORE she moved out and THEN they assessed the room as mold free. There's also a previous statement saying that "all tenant grievances were quickly and amicably resolved, EXCEPT Ms. Bonnen's" (from potential water damage from a third party leak) but two paragraphs later they say that she had been silent. Had it been resolved and then reopened? Or had it never been resolved? If the first, then they should have evidence of that. If the second, then the lawsuit should not be surprising in the least. The letter is at best disjointed and at worst unconvincing (for me personally).

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