WebProNews

LinkedIn has launched new custom company profiles. These let companies and other organizations create rich, multimedia overviews of what they are all about for prospects to view and engage with.

The custom company profile displays content that company's can easily tailor and update, and the content dynamically adapts to the viewers, based on their industry, job function, location, and seniority. This is good for targeting.

 "Customers can target multiple groups with differing content, and refresh the content periodically (up to 12 times a year), says LinkedIn's Prasad Gune. "The product offering also provides ways to drive users to the company profile. Companies can also receive monthly usage reports indicating 'demographic' information on visitors to the profile."

Here's an example of what a custom company profile could look like:

The custom profile creates increased visibility for a company's employment brand. A second tab appears on the company page for "careers," a Career Center module takes prominence, and it links to the company's custom content on the Career Tab.

Company's can include items like recruitment messaging that appeals to prospects on a personal level, employee spotlights, a polling feature, video clips, who to get in touch with, and links to the career site to help a candidate take action.