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16 commentsFriday, July 24, 2009

Facebook Guilts Users Who Try To Delete Accounts

Proceeds to use your own friends against you

Facebook currently has 250 million users, 100 million of which have joined since January. The social networking site continues to grow, with no end in sight. Makes you wonder, what is Facebook's secret for user retention?

It seems, for some users, the secret is GUILT.

Let's say you want to delete your Facebook account, you've had it with all the quizzes. You click on "Account Settings" then "Deactivate Account". Your Facebook is deleted now, right? Nope, you’re met with a huge guilt trip, an example of which can be seen below:

Facebook's Guilt Trip

Facebook forces you to think about your cold-hearted decision by using your friends against you. Well played Facebook, well played.

This user retention tactic is quite brilliant, but some might find it a bit much. It could make some individuals remember why they joined Facebook to begin with. Would this sway your decision making if you were deleting your account? Tell us.

About the author:
Jeremy Muncy has been a part of the WebProNews team and the iEntry Network since 2003. Follow him on Twitter @jmuncy.

Nope!! Obviously when we

Nope!! Obviously when we want to delete the account, we already know that we will not be in contact with them people via Facebook. Otherwise what would be the point to delete it, if you do not want to lose touch with your friends.

What's next?

I can see dating sites like Match.com and E Harmony doing the same thing, where it would say "Hey, look at all the people we can match you up with, are you sure you want to delete your account?", and then show a bunch of people who you might match up with.

I think sites are trying anything they can to get people to stay because there is a lot of competition starting to brew up.

If there was some added benefit to staying a member over what the site offered maybe they'd stay (like a members only card to get discounts at places), but to remind them they're going to loose their friend list isn't a big deal. Most people stay in contact with those same people through other websites or services, even text messages on their phones.

I personally think there are too many social networking sites and sure people are going to try out the next one, because after all, it's free. However, they're not going to like a few, or get bored of some, or even just have too many login's to too many social networking sites to deal with.

The Bing commercials kinda nail it on the head for me, but let's not just limit it to "Search Overload", it's information overload, site overload, etc.

Most social networking sites have their own internal email type system, plus the personal homepages, and let's not forget that when you are signed up for 6 or more different social networking sites, it can be time consuming to go through read or just delete your email, then go through the friend requests, and anything else there is. I see no real innovation with the next site, only some catchy name, big advertising budgets to throw ads on tv, online, and yes, some still in print, only to hype up the site and get users to sign up. I see no real innovation with each site that makes anything easier to use, faster to use, and helpful in some way that nobody has used before.

Where is the social networking site that lets you choose how it works? Hacking of myspace pages (not account hacking, html code hacking) was a great idea, until it became troublesome to modify each time. Why can't I just have an editor that does what I want it to, that displays what I want, where I want it?

So my idea is that somebody take the idea of oh, something like iGoogle and meld that with social networking? Would it not be a more creative expression of who you are and what you are interested in?

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