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10 commentsWednesday, July 15, 2009

Google Captures Nearly Three-Quarters Of Searches

Bing grows 25%

Microsoft's Bing accounted for 5.25 percent of all U.S. searches for the month of June, according to the latest data from Hitwise.

Google continued to hold on to its dominant position growing 7 percent year-over- year capturing 74.04 percent of the U.S. search market for the month.

Yahoo landed in the second position with 16.19 percent of the search market, but saw its growth drop 17 percent year-over-year, while Ask received 3.15 percent of searches with its growth slipping 22 percent year-over-year.

Percentage of U.S. searches among leading search engine providers

The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.36 percent of U.S. searches.

Looking at the weekly percentage of U.S. searches for Bing, it has grown at an average weekly rate of 25 percent for the month of June, Adding in Live.com and MSN Search along with Bing, the combined search engine have grown at an average of 16 percent during the month. Bing grew faster than the three other top search engines for the month.

Percentage of U.S. searches among Bing

The length of search queries has increased over the past year. Longer search queries, averaging five to more than eight words in length, increased 8 percent between June 2008 and June 2009. Searches of eight or more words increased 16 percent. The same time period showed that shorter queries - those averaging one to four words long - have decreased 2 percent. Searches of two words accounted for the majority of searches, making up 22.88 percent of all queries.

Percentage of U.S. clicks by number of keywords

Search engines continue to be the most popular way Internet users navigate to key industry categories. Comparing June 2009 with June 2008, business and finance, entertainment, online video and sports categories showed double-digit increases in their share of traffic coming directly from search engines.

News Tags: Search, Google, Bing, Yahoo, Hitwise
About the author:
Mike is a staff writer for WebProNews.

Are the numbers suspect?

I often question the numbers. First, let's exclude from the discussion that sites like compete.com and hitwise.com always give very different traffic numbers for client sites that I work on compared to the statistics from the internal analytics.

But just from the base numbers, what counts as a Microsoft search? When someone goes to bing.com and does a search, I'm pretty sure that that is counted in Bing's corner. But what happens when someone goes to msn.com and does a search (where the results page goes to bing.com)? Is that msn.com traffic or bing.com traffic? And how about redirects from live.com?

And this is just search traffic. Given that yahoo.com offers search, news, weather, etc. (like msn.com), how well is their traffic subdivided into search vs. other categories?

More at: http://domusinc.blogspot.com/2009/07/microsoft-gaining-on-yahoo.html

Marco
http://domusinc.blogspot.com

google has always being

google has always being running the search market, but i am sure one day someone will come challenge them too

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