Google just announced that it is acquiring Teracent, a provider of "intelligent dynamic display advertising." The company considers itself a pioneer in dynamic ad serving and optimization solutions. Google appears to agree.
Businesses and ad networks are increasingly finding new ways to integrate social media and advertising. This is evident with AdKnowledge's recent acquisition of SocialMedia.com's ad network, and it is also evident with TweetMeme's new AdTweets. AdTweets is a product, which TweetMeme says is designed to reward advertisers for using engaging advertisements.
eBay suffered a significant malfunction this weekend as an unspecified "technical issue" affected users' ability to both search and browse listings for most of Saturday. Now, the site's been restored to working order, but a lot of sellers remain extremely unhappy.
AOL has shown off a new logo, which it considers a significant part of its new "brand identity." That is of course to go with its newfound independence from Time Warner. The logo is simple. Aol. That's it - capital A, lower-case o, lower case l, and a period.
Google's Matt Cutts discussed how the search engine handles sites that that are "in the cloud" with regards to how listings are affected. Matt's explanation was a response to the following user-submitted question:
Shhh, can you hear that? What you're hearing is the collective shrieks from Twihards everywhere as The Twilight Saga: New Moon is upon us. For those of you asking yourself, what is a Twihard? I’ve included the definition below.
twi-hard noun
A serious/obsessive reader of the Twilight Saga by Stephenie Meyer, one leap above Twilighters.
All of the search engines are rushing to incorporate more social media elements into their interfaces. Examples of this are evident in things like Google and Bing's deals with Twitter and Facebook. You can see it in Yahoo's new Twitter tab for news results.
Twitter is of course in the process of rolling out a new retweet feature. The feature adds a retweet button to each tweet on your timeline, much like the "reply" button that has always been there. However, one distinct difference between these two buttons is that where the reply button fills out your form with the proper information ("@username"), the retweet button sends the initial tweet to your followers' timelines without giving you your own tweet.
Google is going to start letting webmasters know when the software they run on their site is outdated. Through Webmater Tools, Google will begin alerting users of new versions of software when they are released.
The "virtual fifth label" is now friends with MySpace. Merlin, an organization that represents independent music companies, is supposed to have signed a deal with the social network that should nicely complement MySpace's existing partnerships with EMI, Sony, Universal, and Warner.
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