WebProNews

Is Retargeting the Most Under-Utilized Marketing Strategy?

Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) have shared some interesting findings from a survey about online ad technology. The two organizations found that there is a lot of untapped opportunity for retargeting in online advertising.

YouTube Most Popular Video Site In France

France saw widespread growth in online video viewing during the past year, as audience size and video engagement both increased significantly, according to a new report from comScore. The number of online video viewers in France increased 36 percent to 34.6 million, while the number videos viewed grew 141 percent to 5.4 billion. The average time spent viewing videos online nearly doubled to 11.7 hours per viewer in September.

Beware Tiger Woods Accident Information Sources

The Tiger Woods car accident has had the web abuzz over the weekend. Like nearly anything else that creates such buzz, cyber-criminals will find a way to exploit it. This incident is no exception.

The Definitions That People Didn't Know in 2009

It's that time of year when all of the search engines are releasing their lists of top searches. Dictionary.com may not get the traffic of a Google, or even an Ask, which is owned by the same company, but its list provides a different perspective to the picture of what people are searching for.

Retailers Funneling More Money To Bing

Bing has managed to turn retailers' heads in a big way.  After looking at statistics from part of 2008, SearchIgnite reported that retailers spent almost 50 percent more with Microsoft's search engine this time around, which puts Google and Yahoo partly to shame.

Google Year-End Zeitgeist Published

Although 2009's still one month short of being over, Google followed Bing and Yahoo this morning by identifying the year's major search trends.  Perhaps unsurprisingly, "Michael Jackson" was one of the most common terms, and interest in the 2008 Olympics waned.

Yahoo Releases Top Searches Of 2009

Yahoo has released its top 10 overall searches for 2009, based on billions of queries over the past year. Michael Jackson garnered the most searches of 2009, after his death in June of a drug overdose. Jackson bumped Britney Spears from the top position where she had dominated for the past four years.  Spears still made it into the top 10 landing in the fifth spot on the year.

Will a Lack of Editors Affect Wikipedia Accuracy?

Wikipedia is a very useful site for anyone looking to find information on any given topic. Chances are that you have used it for research at one time or another. Even if you don't start by going directly to Wikipedia, results from the site are often at the top of search results in Google, and you'll get there anyway.

AOL to Get Horizontal with Algorithm-Based Content

AOL is re-launching as a whole new entity. Last week, the company unveiled its new logo for its new brand identity post-Time Warner. According to the Wall Street Journal, AOL is reinventing more than just its logo, however,

Baidu Readying Mobile App

All sorts of corporations and individuals have agreed that the mobile market is key in China; many more people can afford Internet-enabled phones than PCs.  Baidu may be onto something, then, as it intends to have an app loaded onto phones before they're made available for sale.