WebProNews

Google has launched a new version of the AdWords API. The company says this version offers more speed, scale, and flexibility to developers at a lower cost.

The AdWords API lets developers build apps that interact with the AdWords platform. With the API, users can:

- Automatically generate keywords, ad text, and destination URLs

-  Integrate AdWords data with their inventory system to manage campaigns based on stock

-  Develop additional tools and applications to help them manage accounts

With AdWordsAPI v2009 comes a revised set of terms and conditions. "This change includes a more comprehensive explanation of our policy regarding the commingling of data, and also redefines the required minimum AdWords functionality for third party developers," explains AdWords API Product Manager Doug Raymond. A list of the required and optional features can be found here.

The new version also comes with a new rate sheet. "We've lowered the cost of v2009 for the average developer by approximately 20% through reducing the unit cost of our most commonly called operations -- add criteria, add, and set adgroup," says Raymond.

The new version of the API is still in beta, and Google is asking developers to sign up for access. Documentation can be found here.

Raymond says that over the next few months, Google will introduce new features and additional AdWords functionality to the API. Look for things like partial failure acceptance, asynchronous calls, keyword tools, and MCC & reporting functionality.