WebProNews

Yahoo has named Penny Baldwin as its senior vice president, of global integrated marketing and brand management.

Baldwin takes on the newly created position immediately and reports to Yahoo's chief marketing officer, Elisa Steele.

Elisa Steele

Baldwin will oversee the company's global brand efforts, and is responsible for developing and carrying out Yahoo's brand marketing including brand management, corporate messaging, along with integrated marketing and advertising.

"One of Yahoo!'s greatest assets is its brand," said Steele. "Our integrated, global approach is critical to our success and we have a deep business commitment to fulfill our promise to our users, customers and partners.

"Penny is uniquely qualified to lead the effort and her leadership, experiences, knowledge and skills are excellent additions to the Yahoo! marketing team."

She brings with her 20 years of global brand strategy development and most recently was a managing partner of Young & Rubicam, where she was responsible for leading the efforts of large global teams across industries.

Her experiences span technology, retail, packaged goods, finance, travel, gaming, wireless communications, entertainment and sports marketing.

"This is a seminal moment for the Yahoo! brand and for the business overall," said Baldwin.