It can be quite good for a person's budget to occasionally substitute some ramen for a steak dinner. That said, a person's apt to experience problems if he eats ramen all the time, and Google seems to have run into a similar issue as an analyst believes the company will have to increase its capital spending.

As reported by Joseph Tartakoff, Jeffrey Lindsay of Bernstein Research found that "Google spent $263 million on capital expenditures in the first quarter of the year, down from $842 million a year ago." Which is an extremely impressive decrease on the order of 69 percent.
However, Google was able to give itself this break in part by putting off the construction of two data centers, and the search giant cut back on new hires, too. Which, given its continued popularity (and indeed, growth), seems like less than sustainable behavior.
So Tartakoff added, "Lindsay expects capital expenditures to jump to $2 billion in 2010 from $1.4 billion this year, and has lowered his earnings per share forecast slightly for next year."
This shouldn't amount to doomsday for Google - the search giant's supposed to have plenty of money coming in (and indeed, the recession may have officially ended at that point). It's perhaps just a detail that fans and shareholders should keep an eye on.
Publish A Comment
Earlier this year at SES New York, Guy Kawasaki raised quite a stir when he gave his keynote address regarding his use of Twitter and specifically, his use of ghost tweeters. Although many SEOs disagree with his stand, Li Evans of Serengeti Communications defends him on the grounds of marketing.
Site speed has been a hot topic ever since Matt Cutts indicated it would be a critical part of the Caffeine Update. According to Michael Martin of Internet Marketing, Inc., it is just another move toward the evolving mobile market.
According to Bruce Clay, the current concept of search is that a user has to know what he is looking for in order to type it into a search engine. He, however, believes search should be an extension of marketing since most searches are a direct result from other forms of media.
Submit Your Article



















