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Top CEOs Not Big On Social Media
Research Shows Very Little Social Activity from Fortune 100 CEOsÜBERCEO is sharing the results of some research, indicating that social media is not much of a priority among Fortune 100 CEOs. In fact, it's barely existent within their own practices.
Most of these CEOs are not twittering. They're not on Facebook, or even on LinkedIn - the social network, which caters specifically to professional relationships. The study looked at Fortune's 2009 list of the top 100 CEOs to determine how many were using Facebook, Twitter, LinkedIn, Wikipedia, or had a blog.
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Fortune 100 CEOs and Social Media
View more Microsoft Word documents from Sharon Barclay.
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While the complete findings can be viewed in the presentation above, here are a few of the highlights:
- Only two CEOs have Twitter accounts.
- 13 CEOs have LinkedIn profiles, and of those only three have more than
10 connections.
- 81% of CEOs don't have a personal Facebook page.
- Three quarters of the CEOs have some kind of Wikipedia entry, but nearly a third of those have limited or outdated information.
- Not one Fortune 100 CEO has a blog.
"It's shocking that the top CEOs can appear to be so disconnected from the way their own customers are communicating. They're giving the impression that they're disconnected, disengaged and disinterested," said Sharon Barclay, editor at UberCEO.com. "No doubt regulations such as Sarbanes Oxley and Reg-FD make CEOs cautious about communicating freely, but they're missing a fabulous opportunity to connect with their target audience and raise their company's visibility."
It is pretty amazing how little social media is being used among these top CEOs. That's not to say all of the companies are lacking in the department. It does seem to detach the CEOs a little bit from the human element that social media can bring to a company's reputation. They are the country's leading CEOs though, so they must be doing something right.
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Top CEOs Not Big On Social Media
This doesn't surprise me at all. I don’t imagine Fortune 100 CEO's have much time for this type of activity. I would think they have better things to do, like, ummm.....run their companies or businesses.
Not to mention the fact that they have employees who do their internet marketing and the fact that they have enough money to participate in any activity they desire at any time they wish. I'm also sure they meet their fill of people offline. Can you imagine what their profiles on Facebook or Myspace might look like?
Occupation: CEO of Fortune 100 Company
Income: 10,000,000 to 5 billion
Status: Recently divorced, single, married or swinger (yeah, that outta get you and your company a couple of responses and a little press coverage)
Residence: - oh great now they can show up at your door
Zodiac sign - ok, I make about 100 million dollars a year, but uhhh....I'm a Taurus?
Hobbies: searching for employees who will work part-time or without benefits (what’s the minimum wage again?)
High School or College: Dropped out (you can do it too, just ask Bill Gates)
Favorite Books – Rich man/Poor Man, 48 Laws of Power, How to avoid tax evasion penalties for dummies
Favorite Songs – “Bitch I’m Me” by Brisco with Cash Money Records in Miami (but don’t tell anyone)
Who I’d Like to Meet – Anyone richer than me but if that won’t do I’ll settle for anyone from a 3rd world country with lots of money looking for an inside hookup on illegal arms (preferably Al-Qaeda).
Comments Board
March 2 – by anonymous – “as*hole”
April 2 – by anonymous – “as*hole”
May 2 – by anonymous – “frickin as*hole”
June 2 – by anonymous – “as*hole”
July 19 – by anonymous – “we’re gonna sue your as* off”
July 20 – by anonymous – “Memorial Hospital is gonna be mines”
July 29 – by Main Street Escort Service – “Your credit card did not go through can you please contact our office or have someone call us with a valid credit card number”.
I would also imagine the ones who spend a lot of time on social networking sites probably aren't in the top 100 - you think? I mean seriously Chris; I think this one was kind of a no-brainer.