WebProNews

As reported earlier, Yahoo! has launched a new self-serve display advertising solution called Yahoo! My Display Ads. A Yahoo spokesperson was kind enough to answer a few questions about the service for WebProNews.

Chris Crum: Are there templates that support video and rich media?

Yahoo: At this time My Display Ads does not support video or rich media, but they may be considered for future product releases. 

CC: What Yahoo!/partner sites will users be able to display their ads on?

Yahoo: Advertisers will be able to display their ads across Yahoo! properties and select partner sites, rather than having to make specific buys per site. Furthermore, advertisers will be able to target by site content category - i.e. Shopping, Travel, Education to name a few - across these sites.

CC: Is this in any way integrated into Yahoo Search Marketing?

Yahoo: Yahoo! My Display Ads runs on Yahoo!'s Right Media Exchange. It is not integrated with search and offers only display solutions to advertisers  across the Yahoo! network.  However, we will continue to enhance this product and identify key areas of integration across the Yahoo! product suite.

CC: How quickly can an advertiser get an ad displayed throughout the network from the beginning of the creative process?

Yahoo: Advertisers can quickly create banners ads (in a matter of hours - or even minutes) and once a campaign is submitted, it will take 1-4 business days for review and approval before it can be displayed across the Yahoo! network.

I'd like to thank Yahoo for answering these questions. It should be noted that while Yahoo! My Display Ads aren't integrated directly with search, campaigns from both the display ads and search ads can be tracked together. Matt Lillig with Yahoo! Search Analytics left the following comment on the first WebProNews article about the service: