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2 commentsMonday, June 8, 2009

Bing Loses Ground After Fast Rise

Hitwise, StatCounter document fall

Sorry, Bing fans, but Microsoft's new search engine seems to have stumbled before it even cleared the figurative gates.  Fresh statistics from two different sources indicate that visits to Bing are already dropping.

Bing's first few days of existence were very exciting.  It passed Yahoo in the search rankings, and impressed 55 percent of one poll's respondents to the point that they could see themselves using the Microsoft product instead of Google.

UK Bing Stats
(Credit: Hitwise)  

Hitwise's Robin Goad has created a graph representing Bing's share of Internet visits in the UK, however, and Bing apparently peaked on June 3rd.  Or if you prefer to go with StatCounter's data, Bing hit its highest point on June 4th.

Either way, it's rather embarrassing for something so new to top out so soon.  But Bing isn't doomed.  A major advertising campaign has yet to kick into high gear, so the general public may still embrace what potential early adopters seem to have "meh"ed.

Also, Goad wrote, "one positive sign is that average visit time has increased to eight and a half minutes. This is half of Google UK's number but only slightly below Yahoo! UK Search, implying that the people are actually spending time on the site and using it rather than just visiting out of curiosity."

News Tags: Bing, Hitwise, StatCounter
About the author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

Number two or not, it's still significant for marketers

There are lots of opinions as to whether Bing is number two or was number two or whatever. But regardless of its current rank, it is and will continue to be a major player and those who employ paid search as a strategy need to consider it. See here for more: New thoughts on Bing, Yahoo, and Google

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