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Yes, you have to add a scale to the keywords.
Testing is important, not only in conversion optimization, but also in PPC.
In fact, as i see, the whole circle of the marketing, from product specification to promotions needs testing!
5 commentsThursday, June 4, 2009
What Ingredients Are in Your Keyword Research Recipe?
Testing is Critical if You Want Customers to Take Action
By Chris Crum
At the SMX Advanced conference in Seattle this week, WebProNews discussed keyword research with nFusion's Taylor Pratt. He discusses his "recipe" for it. Do you have a keyword research recipe? Tell us about your ingredients.
The most critical ingredient in Taylor's recipe is adding a scale to the keywords you're targeting. You need to look at actual search volume, and compliment that with relevancy and competition.
PPC testing is extremely important if you want to know if people are actually going to take action on your keywords. Keep an eye on the above clip if you want to hear what Taylor thinks is the most important ingredient to avoid in your recipe.
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PPC Testing is to be taken
PPC Testing is to be taken extremely important as part of your keyword research. West Coast Vinyl takes great time and measure when dealing with installing energy efficient windows.