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I respect Bruce Clay to degree, but can't help but wonder how much of this is info or how much of it is Clay and Co. promoting itself.
Clay is not in business to share his secrets.
If you claim to be an educator, then don't hold back.
2 comments Monday, June 1, 2009
By Chris Crum
Bruce Clay, who has been in the search engine optimization game since 1996 (before Google), sat down with WebProNews to discuss how the search industry has evolved over the years. Discuss search industry changes with WebProNews readers.
Things Clay mentions as good ways to keep up with search industry changes include:
- Training
- Attending Conferences
- Reading the right blogs
- Following Matt Cutts and reading all the stuff he's ever written
- Paying attention to the videos
"If you listen to experts and follow experts' advice, you're probably going to do much better than if you read a forum, and it's misleading, and you think you understand, but don't quite," he says.
Among other things, Clay talks about some elements a lot of SEOs are missing, and should be paying attention to. Watch the above clip.
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good article
Matt Cutts is a good writer and he's probably the best source of info, but you have to really dig deep and read between the lines of what he says.