iEntry 10th Anniversary
RSS
Newsletter
Advertising
WebProNews discussed fear and advertising with Steve Hayden, Vice Chairman of Ogilvy Worldwide. There is a lot of fear currently as we're going through what Hayden calls "the biggest transition in advertising since the advent of television." What are your biggest fears in advertising? Please share.
Fear in business certainly isn't restricted to advertising. Sometimes business arrogance ultimately leads to fear after mistakes are made. "If you stick with arrogant stupidity long enough, you start to lose sales, allies - you start to lose success. And things begin to fall apart. Then you get to cowardice."
This is explained more thoroughly in the clip above. Hayden also discusses some interesting innovations in advertising like
- Intelevision
- Bunkspeed
- Digital Influence
Publish A Comment
| Popular WPN Business Resources |
 |
 |
|
|
|
-
Email Marketing Not Dead Yet
Because email marketing is one of the oldest forms of Internet... -
Jason Falls Predicts Google Will Buy Twitter
It is clear that Twitter is a valuable tool for business. -
Goodbye Vista, Hello Windows 7
Microsoft released its latest edition of Windows on October 22nd to...
     |
Advertising eats huge amount
Advertising eats huge amount of company's money. In most intances, a company must really invest on the advertising department in order to have a positive result. Still, reasonable cost for advertising expense must be take into consideration.