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4 commentsThursday, May 14, 2009

Google Product Search Gains Barcode Scanning Ability

Android becomes a better shopping aid

Star Trek fans and recession-conscious shoppers take heed: Google Product Search for mobile is going all next-generation.  Barcode scanning has been integrated into the product search homepage such that users of Android devices can easily find more info on many UPC-bearing items.

Product details, pricing data, and reviews will now be more accessible than ever.  To get started, all an Android user needs to do is go to Google.com, select the "Shopping" option, pick the "Scan Barcode" option, and install the app.

Google Barcode
 (Credit: Google Mobile Blog)

Then it's just a matter of opening the app, centering a red line over a barcode, and digesting the information Google Product Search for mobile puts on your screen.

Given that this qualifies as both nifty and practical, easy barcode scanning may be something that lends Android an edge over its rivals in consumers' eyes.  Competitors will catch up at some point, of course - according to certain rumors, the next-gen iPhone will have the same ability - but "firsts" count for a lot in the tech world.

Unfortunately for Android, that's where one slight problem enters the equation.  The free app called ShopSavvy has allowed for barcode scanning since last year, so there aren't any real breakthroughs taking place here.  Also, it's hard not to wonder how many people will want to check things online once they're holding a product in a brick and mortar store.

Folks in both the US and the UK can give the new offering a try, anyway.

About the author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

Barcode Scanners using G1 Kicked out of Stores

As Doug posted this is nothing new except that this is coming out of and integrating with Google.

It should be noted the developer of CompareEverywhere, Jeffrey Sharkey, got hired into the Android team at Google - thus assisting in making this happen.

What has been happening since these early barcode scanning apps coming out are that stores get concerned and I know several instances when people were thrown out of the store for doing this.

,Michael Martin
Google And Blog

What is really new here

Well, yes nothing is actually new here except the nifty hyperlink and integration between browser and app. Barcode Scanner itself is a separate app, and nothing new -- it has been around since day one of Android.

In fact it predates all of the other barcode scanning apps on Android including CompareEverywhere. Jeff did not develop Barcode Scanner; it's sort of the other way -- CE reused BS code. It predates these apps, because they all use the same underlying code to scan, from the zxing library, which provides Barcode Scanner.

And zxing is from Google, from November 2007. So this is not 'new from Google' -- in fact Google was the oldest player in this story.

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