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Last.fm has introduced its new Personalized Visual Music player that plays a slideshow of images related to the song.

Some of the images are uploaded by the Last.fm community. The Visual Music player offers users a continuous stream of artist images, music videos and other types of rich media of the artist being played.

Last.fm has also added a feature that allows users to see more of their recently created stations. Additionally, users can now create a combination of stations by mixing music tags to personalize their music channel.  Multi-artist radio enables users to launch stations based on combinations of their favorite bands and performers.

The new music player is surrounded by visual advertising that Last.fm says will allow sponsors to offer a more immersive way to reach their audience instead of audio advertising.

"Personalized Visual Music shows what's possible with Last.fm's unparalleled music database and the innovative vision of our team," said Martin Stiksel, Last.fm co-founder.

"We were the first Web site to offer personalized streaming music, and this marks the next evolution of that service. Passionate music fans come to Last.fm for more than just the songs, and Visual Radio provides them with the enriching, full-featured music experience they demand. And the bold new music player allows brands and sponsors the opportunity to directly reach these users in a visually exciting way."