WebProNews

The U.S. market for watching online video on TV is set to significantly increase, according to a new report from In-Stat.

Over 40 percent of young adult U.S. households view Internet video on TV at least once per month.

Revenue from Web-to-TV streaming services will grow to $2.9 billion in 2013.

Keith Nissen

"Once Web-to-TV video becomes simple and convenient, mass consumer adoption will follow quite rapidly," says Keith Nissen, In-Stat analyst.

"Our primary research shows that users want a variety of their consumer devices to enable a web-to-TV video experience."

In-Stat also found that within five years, the number of broadband households viewing Web-to-TV content will grow to 24 million.

Currently, 29 percent of 25 to 34 year olds with game consoles use the devices to watch streaming video off the Internet.

In five years, there will be 7.4 million broadband households that use media center PCs for streaming Web-to-TV content.

TV networks and cable operators currently view online TV as an additive to pay TV services, but Web -to- TV will cause a complete restructuring of today's video services.

Video content will be optimized for broadcast or Web-to-TV based on content type.