WebProNews

AdGooroo's latest search advertiser report has been released, and it looks like some interesting changes may be taking place.  Namely: Google and Yahoo almost seem to have swapped positions on the impressive-to-iffy spectrum. 

Yahoo apparently managed to attract 10 percent more active first-page advertisers in the first quarter.  Its overall advertiser share increased by four percent, too.  AdGooroo's founder and "Chief Gooroo" Rich Stokes summarized in a statement, "I would not be surprised to see good news from Yahoo! this month based on data included in this report."

As for Google, AdGooroo believes it initiated an increase in the number of ads without a corresponding rise in the number of advertisers.  Google's growth was more forced than organic, in other words.  Stokes observed, "We haven't seen this in our analysis until now," so Google's financial report will perhaps be less positive.

Finally, Microsoft experienced a decrease in advertiser share, and didn't distinguish itself much in any other way.

Google will announce its first quarter results on Thursday, Yahoo will follow on Tuesday the 21st, and Microsoft will take its turn on Thursday the 23rd, so stay tuned.