Microsoft Shares Mobile App Store Plans
Transparent dealings with developers, keep-out-the-riffraff feesDevelopers who specialize in mobile phone applications got a little heads up today from Microsoft. The corporation released some potentially appetite-whetting details about the upcoming Windows Marketplace for Mobile.

This new app center will be at a disadvantage insofar as it's a step behind the markets already operated by Apple, Google, and RIM, of course. Depending on one's point of view, then, Microsoft's announcement might be more of a "please don't forget us" than a "here's what we've got cooking."
Still, 70 percent of apps' sales revenue will go to developers, which is a competitive share. Also, Microsoft promised in a statement that it will provide "transparency throughout the certification process, and guidance and support from the stage of development to the final sale to the consumer." Which should beat Apple's thumbs up/thumbs down approach.
Finally, even though there's going to be an annual registration fee of $99, and every app submission within a year past the first five (which are free) will cost its developer an additional $99, this might prevent the sort of 43-options-for-fart-apps silliness that's cropped up in other places.
It seems that Windows Marketplace for Mobile should be worth the wait for some developers, at least.
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