WebProNews

Hearst has announced that former Yahoo News general manager, Neeraj Khemlani, has been named vice president and special assistant to the CEO for digital media at the company.

"The creation of this new position is designed to accelerate the progress through greater cooperation and synergy across divisional lines," said Frank A. Bennack, Jr., vice chairman and CEO of Hearst."Neeraj is uniquely equipped to help me and my colleagues realize that goal."

Neeraj Khemlani
Hearst

Khemlani will report directly to Bennack, and will be responsible for promoting and managing digital content across the company.

While general manager of Yahoo News, Khemlani managed the business and products of news, tech, weather and education, along with handling editorial programming for Yahoo Finance, as executive editor.

The announcement comes as Yahoo plans to roll out a major reorganization under Carol Bartz, who was named CEO in January replacing Yahoo co-founder Jerry Yang.

From 1998 to 2006, Khemlani was a producer for CBS News' 60 Minutes and was considered to be a leading candidate to run one of Yahoo's three major divisions within the media group under the reorganization.

"We are witnessing the reemergence of content and media driving value in the new world and Hearst is uniquely positioned to realize that value across multiple digital platforms and distribution points," said Khemlani.

"Remember, we're only in the second inning of the Internet. Hearst, with all its assets and investments, expects to take a commanding lead by the seventh-inning stretch."