WebProNews

AOL has named former Yahoo sales executive, Greg Coleman President of its advertising business Platform- A.

"Greg Coleman is perfectly suited to build on the foundation we created at Platform-A and drive branded display sales across our fast-growing MediaGlow programming network," said Randy Falco, AOL Chairman and CEO.

Greg Coleman
President, Platform-A

"Greg's a seasoned sales pro who understands that online brand building is the next frontier in digital advertising, and that whoever can deliver marketers measurably improved branding online will be positioned for long-term success."

Coleman replaces Lynda Clarizio, the former President of Advertsing.com who was chosen to lead the integration of Platform-A. Under Clarizio, AOL was able to consolidate and integrate the seven companies that make up Platform-A.

"Lynda helped us realize the vision for Platform-A as the world's largest, unified display advertising platform with the most comprehensive suite of marketing solutions," said Falco. "We are enormously grateful for her work and success."

Before joining Platform-A, Coleman was President and CEO of NetSeer, a start-up company focused on search and ad targeting. Prior to that, he was EVP of Global Sales at Yahoo.

"I thought long and hard about jumping back into the media and sales world. The only way I would do it is with a company that has everything it needs to deliver what advertisers need most, particularly in difficult economic times - productive, efficient and measurable ways to reach increasingly fragmented audiences with their brand messages. AOL is that company," said Coleman.

Coleman will report to AOL President and Chief Operating Officer Ron Grant.