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Mystery Blogger Comes Clean
5 comments | 16 hours ago
Blogging To Build Buzz About Your Business
By Mike Sachoff - Sat, 12/20/2008 - 13:32
Spreading your message
While blogs are now considered mainstream with more businesses using them to get their message out, just how are they building buzz online? The SES session "Blogging For Business" has the answers.
(Coverage of SES Chicago continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
Jennifer Evans Laycock, Editor-in Chief, Search Engine Guide, said everyone is blogging. "The recession we are in make blogs essential." Blogs are cost efficient especially if you have a tight marketing budget.
Reasons for blogs:
Showcase your personality
Create a feedback cycle
Build a loyal community
Create an emotional investment
Increase your credibility
Laycock said," The value of your blog is the conversation that takes place in your comments."
Leave it open-ended and integrate media into your blog. Engage with your readers-comment back.
People don't trust ads but there is trust online with friends and strangers who have credibility.
Blogging is as effective as word-of-mouth.
Easy blog marketing:
Comment early (gets attention of other readers)
Frequent comments
Spread comments
Comment late (to get attention of the blogger)
Pitching a blogger
Use real language
Respect their time
Develop a friendship
"Whatever industry you're in, start building relationships now in the community because you may need to pitch something in the future," Laycock said.
Before pitching a blogger:
Address them by name
Make sure you have the correct personal email address
Spell check
Send individual emails
Be transparent
Familiarize yourself with their readers
Make sure your pitch is relevant to their readers
Proofread
Bill Balderaz, President and Founder of Webbed Marketing, said blogging is good for businesses that are fast, flexible, can be experimental, and are working with limited budgets.
Engage in customer conversations and respond to negative comments.
"Blogging is less expensive per impression and has measurement capability," Balderaz said.
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57 Comments
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Blogging , web design and seo
A blog has became an essential part of every website . While designing web pages , the web designer also takes care about adding a blog to a website . Search engine optimization (seo) for a blog is easy than that of a static website . So its essential to add a blog to every website .
more blogs have ot.
more blogs have ot.
Great read! I've just
Great read! I've just started out in the world of freelancing and have been lucky enough to land a relatively long term contract. In the last few weeks though I've realised that I need to have other things simmering away too. At the weekend I helped out at a local theatre, went for lunch with a group of people, got chatting and before you know it he was asking me to quote for some work.
Blogging has since been
Blogging has since been proven as the best marketing tool to showcase more of your business and personality, and since its inceptions few years ago, millions of blogs has been created.
i have over 20 different blogs serving several niche and its been kinda fun doing it.
Blogging has become hot tool today
Ya Mike, I appreciate your views on blogs. It has become a very important tool for online marketing today. And in this recession people can easily market their services by blogging which is also very cost effective...
Hmm... this is interesting stuff
I am familar with blogging and am a regular blogger, but you shared some really valuable points that I'm keen to try. I'm curious what the next level of blogging will be like though, what kind of advances it will experience? Anyway, thanks for the article Mike, it'll really benefit my legal forms website.
What a priceless bit of information
I am really impressed by this article, what an eye-opener! I have been building websites for some time now but never really could understand the potential blogging has on online marketing and generating buzz. Thanks for the insightful article Mike, this is fantastic. Keep up the good work
I believe blogging can
I believe blogging can increase your business alot, as it promote your business in a different angle, as it gives alot more review about the product or service that your dealing with
Whats a Blog worth without traffic?
Hi all
A blog is worth nothing if it has no traffic.
Check out the articles from my site:
Over 100 articles on how to market a website(social media marketing):
http://www.iyazam.com/web-based-entrepreneur.html
Blogging
Unfortunately there are a lot of great, newer blogs that get lost in the wash of credibility; sorting through the seas of older blogs with "credibility" but running lots of repeat topics is tough.
It's hard to find enough hours in the day to read the relevant blogs, so you have to choose what's most relevant to YOUR particular situation, and go from there.
The sad thing about blogs is that there are the scammers that are out there adding their links to their get rich quick schemes, too...
Thanks for the tips, though!
The problem with business blogs
I have a problem with business blogs. They're mostly one-sided. They don't get involved in the conversation. Same could be said for corporate twitter accounts. They follow me and expect me to follow them back. Why? How will it help them?
Blogging is a craft, or it should be. It takes time to piece together a blog post. And it takes time to build a community. Most companies do not realise this, or they just don't care.
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Problem W/ Blogs
Agree that it takes time to "piece together a blog post", however it's not in my opinion just a one sided post here and there now and again that makes for an anemic blog. I see the problem with blog readers who merely read them without taking action. Taking action is not necessarily buying something but responding with a question that starts interaction and a relationship of sorts. If my blog post turns somebody's crank then I know my stirring the pot has been heard. Companies that use blogs do care, believe me they do.
Blog advertising
Blogging is a great way to get on the Web. Wordpress and the plugins makes it so easy to manage a website. And my host uses fantastico so it's an easy install. I don't know how to build an HTML website but Wordpress makes it super simple.
Bloggin is the Way to Build Your Bizz
Blogging is the way to spread about your company and that the people that are running it are people just like anybody else.
Good way to build that rapport crm...
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Blogging is great way to
Blogging is great way to generate backlinks and traffic. Blogger and wordpress etc make it easy for just about anybody to get into the blog scence. Plus the search engines love bloga which makes it easier to get better rankings. Overall nice article enjoyed the read. Thanks
I'm totally opposed to the entire SearchWiki concept
Hmmm. Let me think. Sure, I want to remove from my search results something that could at some other time prove of real value that I'll never see because I already removed it. Uh-huh. And to let me do it with sound. Maybe not so much!
SearchWiki with sound!
I agree with Guest. How do I know what I remove isn't exactly what I would want at a later date. Sound? I found, "You got mail!" to be annoying, .....now Google also?.........What is cute about sound?
SearchWiki Sound????
You got yo be kidding! If I want noise I turn on the TV. Nothing is more irritating than web sites with sound/music or web sites that have commercials screaming at you when you land on their pages and now THIS?
I'll be looking for another search engine if they start inundating us with sound when searching, never to be seen there again. Because.... I betcha, first they will start with "legitimate" info, then sneak in ads.
Wiki with sound
I think it would make it more informational and maybe a little more interesting
blogging for money
====>The recession we are in make blogs essential." Blogs are cost efficient especially if you have a tight marketing budget.<===== yep I agree with this, and I start blogging to look a more money and get a better financial.
last..thanks for all tips
Blog Boost Business
As an Internet Marketer, blogging has been one of the most vital tools that I use to create awareness and boost my own Business and tha ones I'm affiliated to.
Blogging For Visibility
Blogging is a great way to gain visibility for your business. Personally, I use it to create powerful backlinks that have raised my search engine ranking considerably.
I love to hear about traditionally brick & mortar businesses coming over to the web during these tough economic times. With struggle, we adapt. And most importantly, we grow.
Blogging for business
Blogging is very easy and it can build relationship with other people.
Blogging to build new art customers
I am blogging to build a new client base for my artwork. I create sculptures and paintings, and since the economy began to die I have had to find new ways to promote myself since the gallery that represents me has no real presence on the Web and is not interested in online promotion.
I've decided to share with people my process of creating artwork. The purpose is twofold: (1) Hopefully they will continue to come back which will brand my namein their minds when they think of an artist, and (2) it will educate them in the how-to of art so that, if they have an interest in creating their own artwork, I will have provided the stepping stones. Either way, I intend to provide a stickiness that will cause them to tell others about it.
These are my thoughts, but if I am wrong, or, if someone has some suggestions, please let me know. You can find my blog at http://www.EdNatiya.com.
I think I've implemented many of the recommendations found in this article. We'll see.
Blogging for Business
I am new at blogging - I am in the process of trying to get more ideas to help me blog in the right places. I found this article to be very helpful. I intend to come back when I have a more time and check out information other bloggers have shared.
I own an auto repair business. I work hard to keep my website updated (I update my own website), informative and especially visable. I have had complements from customers and vendors on how my website is down to earth and friendly - so I know I must be doing something right. I even include newsletters to help address safety and money saving solutions. I hope by blogging I can help increase my awareness.
We are a finalist in www.business.com What Works for Business contest. I would appreciate it if anyone reading my blog would go to my website and vote for us in the two categories. We are a small business in a community where unemployment is high and only getting worse (a story heard in many places as well). If you vote for us - we would appreciate it if you would send us an e-mail so we could thank you. Tell me where you saw this so I know if my blogging worked or not.
http://williamsnorwalktire.com, williamsnta@aol.com.
New to blogging too
I too am a newby at blogging. I am learning as I go and trying to figure out the best way to do it! I have modified my website, on my own.
At first, I though blogging was a waste of time, but now I am beginning to see the value in building links.
Michele
Customer Service
Blogs are good for your business
Blogs are good for your business. I use to be a freelance online marketer and most of my clients came from my Croatian blog. Now I'm employed as an online marketer and my company also runs a blog that attracts costumers (http://inchoo.net)
blogging
I am interested in learning more about blogging, it seems to have potential. Our company is trying to promote the concept "Buy American" and would like to get the word out.
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