FriendFeed Offers Real-Time SearchResults Actually Roll In
If the Internet consisted of real brick and mortar buildings there would be a construction boom going on right now like the world has never seen. The Internet is not in a recession or on the road to a depression, rather it is experiencing an economic and social explosion of activity.
The reason ... Google Adsense.
Most people think of Google Adsense as being a game-changer for advertising, but what Google Adsense has also done is to create a huge incentive to build sites around topics to place Google Adwords on. Where this seems to work best is with gadgets. There is no topic left untouched by the Adsense content builders, but gadgets are at the heart of this new Internet construction boom.
The Gadget Content Explosion...
On November 5th, 2007 Google announced the name of its Google phone project ... Android.
Name announcements are where it all starts because domaining is at the heart of SEO which is important to getting free traffic which is critical to new Internet projects getting Adsense funding. Literally, hundreds of domains have been registered since this announcement with the Android name and other variations that mean the same.
A few examples ....
helloandroid.com
justanotherandroidblog.com
phandroid.com
All of those domains now rank in the top ten results when searching for "android blog" in Google!
Trademark Infringement? Nope!
A more schooled business person might wonder about all of this trademark infringement and think cease and desist letters will be flying to all of these new sites. Think again my old school friend! The legal community may not be aware, but trademarking is no longer enforced by a large army of corporations on the Internet. The reason is because companies have finally figured out that Internet content centered around their brands is rather GOOD for their brands!
The majority of the content I am talking about is of the good kind where these newly constructed websites become the hub for discussion, commenting, reviewing, supporting and in general getting down to the nitty-gritty of every new gadget (or every new anything) introduced to the world. Google and the other search engines then crawl this content and in effect help turn these new web construction sites into thriving neighborhood hangouts where thousands of real people actually go.
These people become the first drivers of new products and are the early adopters who will wait in line to buy. An example of this is the recently launched Blackberry Storm available for Verizon customers. Lines were out the door at Verizon stores and most locations sold out. The word of mouth on this product spawned from thousands of websites, many of which were created to focus exclusively on the Blackberry Storm.
Search Google for "blackberry storm forum" (without quotations) and you will see these sites in the top listings:
blackberrystormforum.com
everythingberry.com
storm-blackberry.com (with Yahoo ads)

These sites were produced to build a community that clicks Adwords ads. They were created because of the Adsense program, but they still do serve a greater good in my opinion, which is to be an independent source of information and Q&A.
The two most common types of sites created for Adsense are blogs and forums. Others include software downloads, niche directories and news headline type sites. Over time, domains with the product name followed by generic words that are typically searched for such as ... forum, forums, blog, video and news tend to rise to the top of search results. Website builders around the world know this and build accordingly.
Is the content of bad quality?
Yes and no. There are of course many spammy scraper sites that steal content from others and then automatically update the sites. However, those are not the ones usually showing up in the top search results. The site winning the search result wars for "android blog", for instance, is googleandroidblog. blogspot.com which is the number one result. The site appears to be a real hub for Google Android content and reader comments and also contains a column of Google Adwords ads!
Search for any popular gadget and you will see quality blogs, forums and news sites in top results that were created to cash in from Google Asense:
>> "Amazon Kindle blog" - amazonkindleblog.com
>> "iPhone news" - iphonestalk.com, iphonealley.com, iphone-ipod.org
>> "Wii blog" - wiiblog.net, wiispin.com (both created for Adsense)
The How-To...
1. Follow the announcements on the tech news gadget sites and grab domains as soon as names are announced.
2. Build a blog or forum ASAP on the topic. It is important to build first so that Google crawls you first.
3. Create quality content written by you or experts (your friends :). It is important to not plagiarize other content on the Internet. Be distinct with your voice by using humor or technical savvyness. Do not use paid writers that write $20 articles unless you know they write quality. Quality is king, even when building for Adsense!
4. Participate in related forums and comment on blogs and news articles that relate to your topic. Be real though, do not be a comment spammer. This will get your site linked so that Google crawls it.
5. Update your site a couple times a day and make your content unique.
FriendFeed Offers Real-Time Search
29 Comments
Adsense is scam and it is not a scam.
I use adwords with content marketing for my site http://www.sclsports.com which is selling soccer jersey, This is adsense place at other website. It generate hugh impression and click per day. So I have to pay a lot to google. Google charge to my credit card on every $50 outstanding. But google suspend account which have high adsense click though rate and lock the money. Does this mean google bill me but most of the time find its way to delay or no payment to adsense webmaster.
Adsense on the side
We are producers of brass jewelry findings for costume jewelry manufacturers and the related trades. Because of the nature of search and the fact that one of the keywords in most of our important phrases is "jewelry", we found ourselves with a fair amount of traffic that really did not want to be at our site, adsense has provided a way for us to redirect this traffic and at the same time put a nickel or two toward our hosting expense. We have been able to use some of the revenue to create more content that enhances the experience of a lot of our visitors.
Affiliate/Adsense
adsense
change ethe derection.
change ethe derection.
Adsense
nice
Affiliate ads are better
I feel affiliate adverts work better than adsense. Unless you build your site right and place the adsense ads in the right places and in matching colours to your site the click through rate is always low (and so is the pay!), and by doing this to increase CTR you are almost trying to fool people into thinking the ads are part of the content and not ads at all.
Secondly the quality of the ads is often bad and unrelated to your site, form the other side I find advertising on the content network a waste of time if you have not hand picked the sites for the ads to go on and written the ad for the content network rather than search. Sadly the content network is on by default in Adwords so you get bad quality ads. I aslo feel it can make your site seem cheap, mainly because you associate seeing them on spammy sites.
With affiliate adverts you can choose exactly what you advertise and who with more professional looking ads. With a gadget site as you mentioned you can link directly to the product you are talking about (and that hopefully your visitors are interested in). Still as with adsense you need decent traffic to convert it to earnings, and not only that but good quality traffic
I'm guilty of this. I, one
I'm guilty of this. I, one of the millions of bloggers out there is also trying hard to establish a presence online, and for what - to earn, and Google's Adsense has been on the top of the list. Nonetheless, I make sure that I have quality posts.
I have to do research for this.
It seems i have to do the research for the above topic - to see wheter it is correct or wrong.
I see Adsense as a Scam.
This is from personal experience and not something I pulled out of the air. I see adsence as a scam because its sole purpose is to redirect your customers to other online stores. In turn they pay you a few cents for doing so hence the word Adsense or Ad-Cents. When your balance hits one-hundred dollars Adsense sends you a pin number and you enter your bank information for direct deposit. Then the Adsense group checks your site for content and if any of your links take people to any site that even sells women’s underwear your account will be suspended and they will not pay you the money you earn. Adsense owed me just under $200 when they sent me my letter. Adsense is scam who offers an incentive to seal your business and then doesn't pay you.
Adsense is not scam is a
Adsense is not scam is a business, you are an associate and the revenue is shared between google and the editor(YOU).
It seems you are not using it.
Not correct...
The author provides a very basic intro into making money with adsense, but doesnt really go indepth into how it is done.
Here is the real advice for making money with adsense...you will not do it with either a blog or a forum. They both have notoriously low click thorugh rates. Communities DO NOT click on ads. This is basic stuff Rich !!!
What the author should say is that review sites for the gadgets mentioned are more appropriate. Adsense ads should also be laid out in the best way to attract eyeballs and then clicks.
Also, just having a keyword in the domain is not going to get you traffic (if you want Google traffic, MSN may send you visitors though).
Anyone wanting the low down on Adsense should type 'Joel Comm' into Google.
@ James Todman...heres some advice man....UPDATE YOUR SITE...and watch traffic and those adsense CPMs increase!!!
A couple of points....
My article was designed to point out to the larger audience of WebProNews that is interested in Internet trends that there are thousands of sites now being constructed purely to cash in from Adsense. Additionally, many of these sites are of decent quality and are useful to readers, not just scraper sites.
I agree with you that review sites for gadgets deliver a much higher click rate than forums or general blogs. This is due to the fact that people who come to a post in a review style blog or site from a search engine are more likely searching as a precursor to buying the product being reviewed.
Regarding the product domain naming strategy, I am not advocating it, just noting that this is what many popular gadget blogs/forums are doing and that the strategy is working for them. Is this the most important SEO tactic, definitely not.
Thanks,
Rich Ord
CEO, iEntry, Inc.
Publisher of WebProNews
Filling the net with guff
Rich,
I appreciate that you're simply helping people to create sites where they might be able to make some money from the net. My only problem is that all these MFA sites, and there are hundreds of thousands at this stage, just fill the web with more or less useless pap. To give an example, I recently tried to stream a football (soccer to you guys) game and according to the SERPs returned for my very specific search I had a wealth of choices to choose from. Alas, not so. It took me over 20 minutes to trawl through slow-loading sites, all filled with adsense and containing nothing but broken links or links that led to another site where the process began again, before I finally found a way of watching the match.
So it is for almost every product out there. Site after site that have been constructed solely to attract clicks, but lack any real content - and 200 sites containing the exact same info on a new product is, to me, a total waste of bandwidth. Of course, the new Google search wiki is proving to be quite useful in this regard - should I ever feel like searching for the same thing in the future - as it allows the user to permanently remove all the rubbish from the SERPs. Unfortunately, getting rid of it all is going to be a very time consuming ordeal.
MFAs have a bad name because they're 90% total, utter rubbish. The best use of adsense should be subtle. If you have a site that is proving popular because it offers the visitor something, then add some adsense by all means. But this creating sites around a topic simply so you can fill it with ads.....I consider it a form of SERPs spam.
Call me a purist, or naive, but to quote Mister Horse from Ren & Stimpy "No Sir, I don't like it".
I agree..
I agree with James. Adsense really doesn't pay much unless you get tons of clicks. Most people are on your site for the content. I have it on my safety ands security web site and I get very few Adsense clicks. Thanksfully, my visitors are there for my great products and clicking on the ads.
it better to make the
Great article. Yes, I
Great article. Yes, I agree we are in the stages on an advertising boom on the internet. However, adsense earnings are down at least 30% from last year. Looks like the corporate execs have their hand in the cookie jar again.
I boycott Adsense
I used Google Adsense for 3 years, and had gradually built up my income to where it was covering hosting costs, and no more. Then, out of the blue, my account was "disabled." No warning, no explanation. I applied for reinstatement and got not response. Since I did not break TOS, I have no idea why my account was disabled, and the fact that they won't tell me is just infuriating. It's obviously some mistake, since, I repeat, I didnt' break TOS, and yet I can't fight back because they won't explain! So I'm boycotting Google Adsense - will never click on an ad, and telling all my friends to do the same. Yeah, I know that's just an infitisimal drop in the bucket...but if I ever win the lottery and have the werewithal to sue their asses off, I'll do that, too!
you are right. the biggest
you are right. the biggest problem with google is, there is no communication possible with them, except at adwords where they usually replay to questions between 2 and 3 days, thats about the same speed like the horse coach mail in the wild west, see the difference ? the forums where maybe a google employee checks in from time to time are a yoke und quite useless. google has already reached the top stage of the peter priciple, they just havnt noticed it and if they go on like this they will go bust like IBM almost did in the -90 tie. they had exactly the same attitude like google this days.
Poor Advice by Author which is unfounded and incorrect
Sir,
Your comment as follows "but trademarking is no longer enforced by a large army of corporations on the Internet. The reason is because companies have finally figured out that Internet content centered around their brands is rather GOOD for their brands!" is way off base and legally incorrect without question.
Whether a business decides they want to enforce their trademarks or not is up to them. But the fact of the matter is your advice is opening people up to legal troubles as many companies still do pursue enforcing their trademarks.
New sites can easily avoid these issues by picking a domain name that does not infringe upon them. The domain name has little to do in the overall rankings when you are taking about top 10 sites. I am sure you will agree it has much more to do with content and backlinks.
Your advice is irresponsible to say the least.
Best regards,
Bob
I wasn't giving advice, just stating the obvious
I wasn't giving advice, I was saying a fact. In the world of gadgets and games corporations are not in general going after domain holders using their brand in the domain.
I don't really get why you would make the outrageous statement that my "advice is irresponsible" when I was simply stating the obvious. All you have to do is search Google for brand names like Wii, ipod, nokia and you will see many blogs and forums with those trademarked names in the domains.
Despite your disagreement with me, thanks for your comment.
Rich Ord
CEO, iEntry, Inc.
Publisher of WebProNews
Trademark in url = still not the best idea, imo
paragraphs
Blackberry Storm was a TV ad storm too!
Its nice to blame Google for all the success.. but very traditional ways (and big, big money) were involved in making those lines go out the door for the Blackberry Storm. Their TV ads were awesome.. for the few million of us who don't get all our news off the internet.
Plus there was the leftover Apple iPhone envy effect for Verizon subscribers!
(Ad)sense or (non)sense
Since the whole world is moving towards being online all the time, of course it makes sense to have ads for every niche.
We have been using online marketing and adwords for 4+ years, and it is definetely working for our niche (laughter workshops). It is extremely expensive compared to traditionel media, but the response rate is alo much higher than can be expected from traditional media.
Adsense or Nonsense
I would like to know the numbers of who is more successful - adsense users or those who do the ninja marketing (the 'dirty' marketing work)
btw here are some great articles on How to market a website - over 40 articles
I totally agree that right
I totally agree that right now is an "Adsense boom" but ironically(or not) is also much harder to earn from Adsense than a few years ago.
Are Google Adsense Ads really worth it?
I ask this because as a freelance web content editor I've built and managed many content driven websites and blogs with Google Adsense
Over this past year I've noticed the price per click that I receive has decreased dramatically- so much so that I've now decided it's not worth the daily effort of updating the content for such little reward.
To make money from content embedding affiliate links is definitely the way forward- and use Adsense sparingly just to cover the hosting cost.
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