I've always found it interesting that Google hasn't pursued more international acquisitions in the internet business like this one. They are (at least were) sitting on lots of cash, yet when you go to some countries like the Czech Republic, Google has almost no presence.
Users of Russian social network Odnoklassniki.ru are getting a taste of Google, according to a new report, with a search box becoming the subject of some tests. If all goes well, the box should become a permanent feature, and Google will then gain access to a significant share of the Russian ad market.
Google's quite interested in Russian search and advertising, as its attempted acquisition of Begun illustrates. It's also having difficulties making headway in the country, as evidenced by the way in which Russia's Federal Antimonopoly Service halted the deal.
An arrangement with Odnoklassniki would be a pretty important thing, then. Robert Andrews, working from info written in Cyrillic, reports, "One Russian ad agency boss told Kommersant an Odnoklassniki.ru deal would add five percent to the 32 percent share of the Russian ad market Google would enjoy if the Begun deal goes ahead."
Yandex, the homegrown leader, controls nearer to 46 percent of the market. So Google would leap somewhat close to catching it.
No timeframe for the search box testing has been publicized, though, and there's a chance that Odnoklassniki would only use Google as a search provider on a sort of rotating basis. Count on Google to keep exploring other options in Russia as a result.
Publish A Comment
| Popular WPN Business Resources |
-

What's Next for Twitter API?
Although Twitter's homepage gets a tremendous amount of traffic, it... -

The Rise of Horizontal Content Sites
Over the last year, the search industry has seen a large rise in... -

Reaching Your Audience Through Online Video
Internet video is continuing to grow by leaps and bounds.
iEntry 10th Anniversary
RSS
Newsletter
Advertising






















I didn't know..
Thanks, Doug, for this bit of info. I didn't know that Russia even had a social network. Looks like it even has a cool logo!
I'm prohibited from shipping my non-lethal products outside the USA but if Russians searched for some of my other products it would be fine.