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42 commentsThursday, November 27, 2008

eHarmony Settles Lawsuit, Starts Gay Site

Set to Launch Same-Sex Dating Service

eHarmony is releasing a new same-sex matching service starting by the end of March. This service is the product of legal problems the company has been dealing with out of New Jersey and California. A gay man in Jersey sued the company for not catering to same-sex relationships as a violation of his rights in the state of New Jersey, and earlier in the year, a gay woman from San Francisco filed a suit against the company for being denied access to eHarmony's service because of her sexuality. Reuters reports:

The settlement was the result of a discrimination complaint filed by Eric McKinley against eHarmony in 2005, which will be dismissed under the settlement agreement.

eHarmony was founded in 2000 by evangelical Christian Dr. Neil Clark Warren and had ties with the influential religious conservative group Focus on the Family.

eHarmony issued a statement regarding the settlement and discussing the new site called Compatible Partners:

"Even though we believed that the complaint resulted from an unfair characterization of our business, we ultimately decided it was best to settle this case with the Attorney General since litigation outcomes can be unpredictable," said eHarmony, Inc. legal counsel Theodore B. Olson.  "eHarmony looks forward to moving beyond this legal dispute, which has been a burden for the company, and continuing to advance its business model of serving individuals by helping them find successful, long-term relationships."

Evidently there will be no crossover between the two sites. In other words, eHarmony users will not be matched with Compatible Partners users. The two sites will maintain their own matching pools, registration information, and subscriptions. The separate matching pools are based on whether the user chooses to seek an opposite- or same-sex relationship.

About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Twitter: @CCrum237

Obvious legal harassment

This is nothing but harassment perpetrated by willing conspirators.

Our 'justice' system is proving itself to be a puppet of the political whims of those with enough money.

The next lawsuit will be over the 'quality' of service provided by the alternative site, and will be a constant problem for the developers, which I'm pretty sure is the strategy of the plaintiffs.

I'm all for gay rights, but

I'm all for gay rights, but this seems questionable.

This sets a horrible precedent for any service industry. Why shouldn't a company be allowed to cater to one group of people?  With this reasoning, The same should now be applied for any sites devoted to gay dating, that they are forced to have a heterosexual site as well. It's like saying there can't be any web sites devoted to any national or racial heritage!

If we've come in this society to resorting ONLY to lawsuits to get change, we're doomed.

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