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This is very interesting read, thanks for sharing the knowledge with all of us. Appreciate your thoughts.

I agree with that, because my site may be ranking no 1 for the keyword "Matrimony Matchmaking services" but I know that this keyword is not converting to sale. It is better to be ranked no 12 "Online Matrimonial" for a keyword like because this keyword is more likely to convert to a sale.

backlinks will never die. Is there any alternative to backlinks? I shall welcome these changes, if they improve the search quality and provide the exact results searchers are looking for.

imho Google appears to be moving farther away from it's original ideals of giving the searcher quick simple results.

The implementation of local search across all listings isn't working that well without specific local searches or having the google cookie switched on and searchers are being presented with ever more complicated listings with adwords, local business listings, related searches, one line site links etc.

To me Google are moving away from what made such a good search engine in the first place.

Gr8 post......I have a long term SEO customer that I have achieved excellent rankings for via white hat SEO. I have good backlinks in Google and my all keywords on top ranking.

If ranking is going to be less important then I guess backlinks will also play less of a role?

In 2008 the last few months things was well with the traffic, now we are receiving no traffic since feb18 and i saw now penalties

I don't think that page rank is effective any longer, unless you plan on selling links. I've seen some links with low PR rank much better than High PR sites.

I think that this is a bit of a cop out by Cutts.

Thats a great one. Enjoyed reading it thanks.

Great article, its fun to look back on things and see how far they have come.

"AUSTIN, Texas -- Three of the Industry's top bloggers, Matt Cutts, Robert Scoble and Jeremy Zawodny, come together at a special tech session: "Where Blogging and ..."

A subdomain can actually help your site SEO, usability and Adwords quality score.

Creating a subdomain and serving content from it can increase the speed of page uploads significantly due to HTTP 1.1 (current version) limitation of loading only 2 objects at a time from a single hostname.

If, for example, you loaded images from here:
http://www.yourdomain.com/images
you can only load 2 images at a time. If, however, you added a subdomain:
http://images.yourdomain.com/images
and loaded images from both places then you would be loading from 2 different hostnames thus doubling the number of static files to 4 that HTTP 1.1 will upload at a time.

Faster page loads mean that search engines will grab your content easier thus allowing your SEO optimized content to be indexed. If the page loads too slow then the user will just leave - a big usability problem.

Since the page loads faster, your Adwords quality score will improve because Google recently included page load times in their quality score algorithm.

Viral Advertising is strictly linked with Search Engine Optimization.. Serps are only differents points ok View ol Ads..Google Knows it!

They might also be using Searchwiki results when collected. Some sites with bad comments and ratings will eventually go down in Serps.

Are we talking about search position ranking or straightforward Pagerank?

If it's PR then, as other comments point out, lower rank pages often appear higher in the serps. Matt Cutts, in another blog post, when asked about the importance of PR said that although as a measure it is important it is only one of about 200 factors contributing to search results page position.

What I think he is saying is that focusing simply on achieving high serp positions for particular or individual keywords is less important than it perhaps once was.

The important measure is how these positions relate to achieving your marketing and business objectives and conversion is quantifiable and measureable.

It's about relevancy of search term and landing page content. Content is still important and relevant content more important.

Long-tail keyphrases are less competitive and can both achieve higher page positions and higher conversion rates. By their very nature they are more specific, more targeted and demonstrate more commercial intent.

As Matt said, above, "It's great if you're ranking for a phrase but unless that leads to sales that doesn't help you very much".

And that's the bottom line and so it this!

These guys have been preaching White-Hat-Long-Term forever. It's nice to see that the guys that I send all of my SEO work to are on the right track. As they've explained it to me, it all comes down to making the site about what you want people to know about you, your products, your ideas, whatever. The tighter you draw a line around what it is you want them to know, the better Google will regard you - after all, Google just wants to "get it right."

Right now, the http://www.MCDIA.com guys are helping me with the strategy of landing page design and making sure I don't design myself into a corner. They rock - I've learned so much from them.

Thanks for this post - it really gives me confidence that I'm on the right track and so are they!