WebProNews

Google has released details of its recent trials with new ads on some of its properties.

Users in the U.S. may have noticed new text and image ads Google is experimenting with on the results page of its Image Search.

Google has also introduced "Sponsored Videos" on YouTube that the company says is "a great example of matching ads to content."

Google has now launched text ads on Google Finance in the U.S. The ads appear in the upper right hand corner of the Google Finance homepage in a square box and are fairly unobtrusive.

Later in the year Google says it will start trialing text ads on a small number of news refinements within Google Search. As an example, if a user types in "iPod" into Google.com and then clicks on the news link on the upper-left hand side, they might see text ads displayed with those results.

On the official company blog Google says," Whenever we make changes like these, we carefully evaluate users' reactions to ensure we're holding true to our basic principles: that ads by Google should always be relevant and useful."