PubCon: Think Big for Link Building Through Social Media

By Chris Crum - Sat, 11/15/2008 - 14:10

Interview with Eric Enge

Out in Las Vegas at PubCon, Mike McDonald of WebProNews spoke with Eric Enge, who was one of the speakers at the session entitled "Real-World Low-Risk, High-Reward Link Building Strategies." You might be familiar with Enge. He's been a WebProNews blog partner for some time. He's the StoneTemple Consulting guy, and he's developed a reputation over the years as a reputable source for information about link building. In fact, that's one of StoneTemple's areas of expertise, along with SEO site evaluation, social media marketing, blog implementation, PPC, web analytics, and local SEO among other things.

At this session, Enge talked about how companies should "Think Big" in order to get the most out of their link building strategies through social media. Mike caught up with him and talked about this subject a little bit more outside of the session.

Other link building advice Enge discussed at the session included:

- Studying what has worked before
- Writing compelling articles
- Write an interesting description
- Voting for posts in front of you on the upcoming pages
- Making sure you stand out!

You can find more coverage on that session here. Watch the video above to see what Enge has to say about thinking big, and how to apply link building strategies through social media when you are a small business.

News Tags: Search, Social Media, social media marketing, PubCon, Link Building, marketing

About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003.

9 Comments

By Thomas Anderson (WPN reader) - Wed, 02/04/2009 - 12:19

Link Building vs Content

Content is King while Link Building is Queen. Put them together and you have a Kingdom.

Developing content works quite well.

By Affordable SEO Services (WPN reader) - Sun, 01/18/2009 - 03:47

Studying what has worked

Studying what has worked before is always a good one for me. I even go as far as to study what others have done that worked well for them - that's just how you play the game.

By دردشة (WPN reader) - Mon, 01/05/2009 - 16:32

Thanks for the good and

Thanks for the good and effective tips.

By fornecedores clientes (WPN reader) - Fri, 01/02/2009 - 09:03

Digital Marketing

Nowadays, if don´t have content you´re out. And you´re not only out of the searches, your custumers want content... they need to get well informed before buying your product or service.
Get your costumers well informed and you will sell much more!

Now, we from equipamentos industriais are getting much more information of our business to our costumers, and they seen to be more confident, we earn more credibility and the consequence we are selling more!

By Replacement Windows Portland (WPN reader) - Fri, 12/26/2008 - 01:25

Link Building

These are really great tips! If you can't sit down to write something about your industry, then outsource it.

Theres someone out there that can write for you. I'm not talking about writing novels, but short concise, descriptive piece on a service or product in your industry.

i.e. In the Northwest, Replacement Windows Portland have been manufacturing and installing quality vinyl windows for over 30 years......

I mean it can be on anything, mixed martial arts, home remodeling, Nordstrom shoe salesman, car salesman for Toyota, etc.....

Last submit your articles/posts to the major web 2.0 sites like digg, reddit, propeller, esnare, isnare... of course these articles are pointing to your site with the anchor text...

By GilP (WPN reader) - Mon, 11/17/2008 - 12:44

Social Media Link Building

I agree with Sonny's comment. I would like to use this but don't know how or where to start. Additionally, I don't quite understand how links are established beyond just the individual Social Media with the bookmark. Thanks for any additional comments.

By Hillel (WPN reader) - Sun, 11/16/2008 - 11:45