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One eBay seller has reached a milestone by surpassing the one million mark in positive feedback from customers.

Jack Sheng, founder and CEO of Eforcity, an electronics accessory company has had all four of his eBay ID's surpass the one million feedback milestone, marking the first time any single eBay User Ids have reached that amount of feedback from transactions completed on the site.

To recognize Sheng's achievement, eBay is adding a new feedback star to the site. Sheng will be the first seller to have the new silver shooting star, denoting a feedback score of one million or more, appear next to his four user ID's on the site.

Sheng's Horatio Alger like eBay career began in his friend's garage eight years ago. With a modest $500 investment, he and two of his childhood friends began selling cell phone and camera accessories. Two years later his focus shifted to building the Eforcity empire. In 2006, Inc. magazine name Eforcity the 90th fastest-growing company in the United States on the Inc. 500 list. Today, Eforcity, based in EL Monte,CA, is one of the largest eBay retailers for high tech gadgets.

"Jack represents everything we believe about delivering amazing value to eBay buyers, and we couldn't be more thrilled to celebrate this accomplishment with him," said John Donahoe, eBay Inc. president and CEO.

"That's what makes this Feedback milestone so special for Jack and for us - millions of people have voted with their wallets."

Sheng started as a part-time seller and leveraged eBay's global marketplace to build his business. Eforcity grosses annual revenue of more than $40 million, has nearly 170 employees, ships almost 30,000 orders per day, and has operations in Hong Kong and China.

"In just eight short years we have been able to grow our business from a mere idea into a reality that far exceeds our original expectations of success. We have achieved the American dream," said Sheng.

"Central to this success has been customer feedback. It has helped us evolve our business to meet our customers' needs and stay one step ahead of the competition. Every small business owner should develop a system for collecting feedback from their clients. It can mean the difference between a $4 million business and a $40 million business."