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26 commentsFriday, October 31, 2008

Google, Yahoo Ad Deal Unlikely

Not looking good

Google and Yahoo may abandon their planned search advertising deal as early as next week.

According to the online edition of the Wall Street Journal, citing unnamed sources, reported that Google and Yahoo met with the Justice Department Thursday, and have not been able to reach an agreement to move forward on the deal.

Earlier this month Google and Yahoo agreed to put their search advertising deal on hold while Justice Department regulators reviewed the controversial partnership for antitrust violations.

Under the terms of the Google-Yahoo deal, Google would provide some of the advertising displayed when the Yahoo search engine is used. The two companies would share the revenue. The amount of advertising outsourced would be at the discretion of Yahoo.

Google has gone to great lengths to defend and explain the proposed deal with Yahoo. It has launched a page specifically dedicated to the "Facts about the deal" along with a number of other subcategories that argue in favor of such a deal.

Google, Yahoo Ad Deal Unlikely

Yahoo says the deal would generate between $250 to $800 million a year in additional revenue. Yahoo says it would use the cash to restructure and improve its search business in an effort to capture more users and increase search advertising sales.

Critics of the deal have worried that the agreement would lead to higher advertising prices and unfair competition.  The Association of National Retailers has voiced concern over the deal.

Combined Google and Yahoo had around 83 percent of the U.S. search market in August, according to comScore.
 

News Tags: Search, Google, Yahoo, Advertising
About the author:
Mike is a staff writer for WebProNews.

Yang

IMHO, that puts the nail in Yang's coffin.  The guy gave the cold shoulder to Microsoft with the rationale that he could make more money for the company by doing an ad deal with Google.  Guess he forgot to check on the antitrust implications.  The Yahoo board has no choice but to fire Yang and go back to Microsoft hat in hand to beg for a much lower price than Microsoft offered only months ago.  Hugely bad move for Yahoo.  But I think those of us who purchase online ads are better served by a Yahoo-Microsoft combination as a counterweight to the market dominance of Googe.

Russia

Это был художник пушкинской России, один из лучших русских портретистов первой половины прошлого столетия. Петр Федорович Соколов (1791 — 1848) был воспитанником Петербургской Академии художеств, там в детстве и юности он провел девять лет на положении пансионера. Его учителем был исторический живописец Шебуев, братья Александр и Карл Брюлловы — ближайшими друзьями (на их сестре, Юлии Павловне, Соколов вскоре женился). Биография Соколова известна плохо. Окончив Академию в 1810 году, он не стал, как предполагалось, историческим художником; его увлекло искусство портрета, карандашного и главным образом акварельного, в котором он быстро и преуспел, добившись легкого и виртуозного письма. Уже к началу 1820-х годов Соколов обладал репутацией блестя­щего портретиста. Как вспоминал его сын, Александр Петрович, тоже портретист-акварелист, «работал (Соколов.— В.А.) быстро, и хам... его портреты отличались большой силой и законченностью... краткость времени, затраченного на них, изумляла всех, следивших за его трудами». Бывало, Соколов начинал и заканчивал портрет в течение одного сеанса, за несколько утренних часов.

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