Continued Growth For Online Advertising

By Mike Sachoff - Wed, 10/29/2008 - 17:51

Double-digit gains

Online advertising will continue to grow despite economic woes according to the latest analysis from eMarketer.

The majority of analyst firms expect to see spending growth for online advertising to continue to show double-digit increases in 2008 and 2009.

Globally, 91 percent of marketers are using online advertising, according to a McKinsey & Co survey of 340 senior marketing executives. Over half (55%) said they plan on cutting spending on traditional media in order to focus on Internet advertising.

A Forrester Research survey found that 25 percent of marketers would increase spending on online advertising due to an economic recession. In addition an Epsilon CMO survey from September revealed that 63 percent of marketers planned to increase their Internet advertising spending in 2008.

Some of the reasons online advertising is attractive to marketers is the ability to measure their campaigns and target their message more than other forms of media.

Online advertising also is more engaging to consumers and more young people are spending more time online per week they are watching television.

The Internet is the only channel that allows marketers to connect with consumers during the entire shopping process, from the research phase to the point of sale and post feedback.

News Tags: Advertising, marketing, Forrester Research, eMarketer

About the author:
Mike is a staff writer for WebProNews.

9 Comments

By Venkat (WPN reader) - Wed, 10/29/2008 - 03:32

CPC not good for publishers.

For online publishers CPC is not working out effectively. Because the Online adv.-copy & creative is also important.

By Upland Bankruptcy Attorney (WPN reader) - Wed, 05/20/2009 - 15:13

More gains than ever

I've had more gains then ever this month on advertising. My current Attorney in Upland CA client has received more business than he could have hoped for.

By Diamonds (WPN reader) - Tue, 10/28/2008 - 16:35

It will remain to be seen

But this is only the start of the recession. People are desperate and are spending their last few bucks for ads that has little or no return. It will remain to be seen...

By Guest (WPN reader) - Tue, 10/28/2008 - 05:25

Still in its infancy

People think online advertising is a mature industry but it's not. It's still quite new and hence still growing.

By lening afsluiten (WPN reader) - Wed, 10/29/2008 - 18:33

But it rocks!

By Johnny (WPN reader) - Mon, 10/27/2008 - 23:47

Online Advertising Slump!

Shriya Ssaran Resouces.....your absolutely correct.

Google is stiffing their publishing partners.....they are putting the squeeze on Adsense and domain parking partners.

It's widely known and accepted they are "taking back" from their partners .......just read the forums to see the rage/sadness/sickness some are feeling. Some smaller publishers have been reduced to near nothing in payouts and can hardly pay their bills now.

You can also look at the Google quarterly reports to see what they are paying out as a total percentage....it's called the TAC (Traffic Acquisition Costs).

Payouts are going down and their earnings are going up. Who is getting fleeced do you think? You and I.

By portable storage (WPN reader) - Mon, 10/27/2008 - 13:06