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Netflix has announced a major partnership with Samsung Electronics that will allow consumers to stream movies from the Netflix Web site to their television sets via Samsung's Blu-ray disc players.

Netflix said customers who own Samsung BD-P2550 and BD-P2500 Blu-ray players, priced at $400, can upgrade their device for free to enable streaming from the Netflix library of more than 12,000 movies and television episodes.

Customers of Netflix can visit its Web site to add movies and TV episodes to their individual queues. Those selections will be displayed on their TVs and available to watch through the Samsung players. Once selected, movies will begin playing in about 30 seconds.

"In its new form, Samsung Blu-ray players become the ultimate content delivery box, combining on-demand access to movies and music as well as jaw-dropping Full HD viewing," said Reid Sullivan, Vice President of Marketing, Audio/Video & Imaging at Samsung Electronics America.

"Samsung presents a new value proposition for Blu-ray players by positioning it as a portal to a world of engaging digital content, be it Blu-ray discs, movies from Netflix or other online content."

Netflix has reached similar deals with LG Electronics and has agreements to stream movies to Microsoft Xbox 360 videogame consoles and to a set-top box make by Roku.

Terms of the deal were not disclosed but Samsung said it is working with Netflix to integrate other products with the movie service.