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26 commentsFriday, October 17, 2008

Circuit City Promotes What Should Have Been Already

Always check the online price ... it might be lower!

Circuit City stock was perhaps rather attractive to some at around a dollar per share; in a weird twist it’s somehow less attractive at 39 cents—maybe it’s the stink of death all around it, maybe that’s what Blockbuster smelled when they pulled out of an acquisition deal.

At this point, you could almost say Circuit City’s latest promotion is a last-ditch effort to right pricing-policy wrongs. The One Price Promise guarantees customers the same price in the store as the one listed online. But that couldn’t be the reason the company is failing—Best Buy was found out setting up fake intranet sites to trick customers into thinking they were mistaken about a listed online price, and their stock’s doing better than ever tons better than Circuit City’s.

It strikes me as odd that Circuit City even bothered with a promotion about as if it’s something special they’re doing, or that they bothered with a press release where they act surprised customers expected the online price to match the store price.

Egads! Low and behold—how strange—customers think there’s something shady about that!

News flash, CC, obviously there’s much more wrong than that. I’m not going to pretend I know what in particular is going on—Blockbuster took a look at the books and bailed, though—but I know from experience negotiating for a new TV was revealing. The TV online was something like $729, and when my wife and I got to the store the price was quite a bit higher—don’t remember exactly but it was at least a hundred bucks more. Your sales rep pulled it up on the computer and found it for the in-store price. Luckily, my wife had her BlackBerry with her and because I’d seen what went on with Best Buy I asked her to look again.

I don’t know how that would have turned out because as soon as she started downloading the Circuit City site, the manager showed up, pointed to a better and bigger TV he’d give me the same price we remembered from online.

That’s just bad business, hypothetical Circuit City executive. It makes you look really shady. At least I got my bigger and better TV. Can’t believe, though, you ever thought it was Kosher to quote different prices on the same merchandise.

Just my opinion. (Commentary is that of this writer only.)
 

It's because the website is

It's because the website is a website, not a catalog of what is in the store.

I'm really not sure why people assume the price would be the same from the web to the store... I guess we know what happens when you assume.  Most other retailers' sites are not indicative of the in-store price, so Circuit is actually pioneering here for a change.

I would think it would be obvious to you that a website has less overhead than a store...

Circuit city

Well, these fools followed the line of firing all their experienced professionals, and replacing them with kids.  3 or 4 big waves of that sort of thing from about 2003 through 2007.   All they did was hasten the commoditization process for their products, while leaving customers asking why they should spend big money at the store.  And you run into lots of people who won't shop there anymore, and I hear of ex CC people speaking out at churches.  Yes, there still is a social justice movement.

Of course, it took CC about 4-5 years to can previous CEO McCullough, who took them from industry leader to an also ran.  And they gave him what looks like 10 million $$ to leave.  Sure sounds like HQ should be renamed Croni-ism incorporated.

Then the new disaster Schoonover took over as CEO.  His job was to make them successful again.  And he was responsible for the 2nd, 3rd, and more subtle 4th wave of firing good people.  Now under his reign, the stock has gone from $25 to $40c.  And the approx 600 mil they had in the bank some years ago is disappearing, it may be down to $90 mil.  That is only about  $135k/store.   Meanwhile I saw the Schoonover is getting about 1.8 million $$ as a going away present.   I think he ought to be sued.  By employees and stockholders.

And isn't it about time that employment contracts for management be outlawed, period.  They can fire tens of thousands at a whim, so why shouldn't they be subject to "employment at will", instead of gettingt big bonuses for getting lost?.

The scuttlebut is that they are going to close as many as 200 stores,  probably after Xmas, though the date is a guess.   And someone told me that they have also marginally raised the salary cap for sales people from near starvation to not quite starvation.

We'll see what happens.   But there ought to be a law that those who run these companies into the ground ought to pay, not be paid.  Or perhaps they can be $12/hour supervisors, without  the weight of a $10B corporation on their shoulders.

 

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