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Popular political Web site Politico.com has partnered with Adify to launch an ad network and WebProNews spoke to Roy Schwartz, VP of business development at Politico about the new ad network.
Schwartz said Politico launched an ad network because,"We had a number of partnerships with major newspapers to feature our content but we knew that given the revenue issues that many newspapers face they could probably not afford to pay directly for that content. At the same time our advertisers wanted increased reach directly due to our wealthy, well educated male demographic."
On selecting Adify to power the network Schwartz said," We conducted some research that showed that other politics sites and sections had the same demographic. We then contacted Adify as the leader in creating vertical networks as the mechanism to help monetize our content."
Initial members of the ad network include The Atlanta Journal-Constitution, The Philadelphia Inquirer, The Denver Post, the Cleveland Plain Dealer and news aggregator Breitbart.com. The network also includes more than 30 other major news outlets and Schwartz says there are a number of new partnerships pending.
Schwartz says he does not think there is an over saturation of ad networks. "The number of web sites is over 150MM - and ad networks will continue to provide value as aggregators of quality content on specific subjects - such as politics."
He added," There will be networks that thrive and networks that stumble within each topical space, but we are sure that Politico has a unique and compelling offer to both publishers and advertisers."
The Politico Network will stand out according to Schwartz because, "Our demographics are better than finance or sports web sites when it comes to reaching wealthy, well educated men online."
Commenting on the current political climate Schwartz said,"This is going to be an amazing election season and either way interest in the new administration will be at an all time high."
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16 Comments
It makes perfect sense to
It makes perfect sense to integrate Ad Networks so that the networks can afford to buy the quality content being offered. However, this should be done with caution and sensitivity to the audience. Pushing too many ads and in a blatant way can also have a bad effect too. So strike a balance between amount of ads shown, and the format, and generating revenue.
This is a great move. People
This is a great move. People love to be up to date on political news and this site has a great future.
this is good
this is good
This is a good move I think!
This is a good move I think! People can't ever get enough politics these days!
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Wow, I think that it is
Wow, I think that it is really great that they integrated their ad network. Thanks folks. Mike - regcure license key guru.
Politico
I agree that there will be great interest in this site because of the intense focus on politics. The Presidential election may be over, but politics is definitely the prime focus of many readers and politico.com should do very well. That being said, I do feel badly about the financial plight of many newspapers, and understand why some of the larger papers are joining with Politico.
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Hope it Works
I hope this network they're thinking of doing really works out. They seem very promising.
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Politics and networks go hand in hand
Good to know Politico.com has partnered with Adify to launch an ad network and WebProNews spoke
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Sounds Promising
Adify sounds very promising. Though I hope the newspapers get back on their feet.
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What are you implying?
"Our demographics are better than finance or sports web sites when it comes to reaching wealthy, well educated men online." Huh? Any male using a finance or sports website isn't educated?
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another politics news site
Very good website!
I just visit your website Politico.com, it has very good web design, user friendly and good content. I have bookmark the website and will recommend the website to my friends.
thanks for your info!
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huh, good for you
huh, good for you Politico.com :)
Good work Politico!
Good work Politico!
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